Why enterprises choose cosmetics and the processing of OEM brand

along with the social division of labor is more and more detailed, the depth of many companies pay more and more attention to product research, some of the production cost is high, the outsourcing work procedure for lengthy, so many large skincare brands are not their production factory, they prefer to choose cosmetics OEM OEM products processing plants. Reduce the cost of goods for cosmetics manufacturer goods into recession, reduce the production cost is to keep the point of profit. If cannot reduce the production cost at home, then look overseas, may invest overseas, may carry out outsourcing OEM production. Many cosmetics brands in Europe and America are using overseas OEM production,

to reduce the cost of goods

for cosmetics manufacturer goods into recession, reduce the production cost is to keep the point of profit. If cannot reduce the production cost at home, then look overseas, may invest overseas, may carry out outsourcing OEM production. Many European and American cosmetic brands are using overseas OEM production, directly reduce the risk and cost of production, in order to obtain higher returns.

increase diversity goods

on a single brand, brand is very famous, because itself has certain customer base, to expand and develop more types of products OEM generation of processing method also can yet be regarded as a shortcut. Product development and market orientation will usually have a spacing, brands need to have its commodity formula can use OEM generation of processing methods to produce goods, quickly replenish market space, preempt the mall. Some brand manufacturers, for example, on the other hand, face cream, goods is good, but in the aspect of the mask is lacking, this time will be able to use OEM generation of processing method, choose from outside professional mask processing manufacturers. This not only saves production time, but also reduced the production cost, but also can obtain high quality of the mask.

the performance of the company's own advantage

some cosmetics brand competitive advantage lies not in its production, but it has a variety of sales channels and perfect after-sales service. At this moment, on both sides of the processing OEM cooperation is almost a win-win approach. Watson, for example, depend on their sales approach, service network all over the world, does not need to produce goods, but can provide high quality goods reputation to win the trust of the customer.

use trial and error opportunity loss reduction

the market is changing all the time, some cosmetics brands often use trial and error in the market, they will choose OEM way to test the possibility of entering the market. Brands have outsourced product cosmetics OEM small production, and then to the market to see the market reaction, if the response is good, the brands can be mass production, to launch new products, new brands of their own; If the response, brands can also terminate the OEM contract, plans to give up this product into the market, so that you can use trial and error, to get more opportunities, reduce the risks.

that is branded companies choose cosmetics, the cause of the generation of processing. Hope to help you.

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