In reality, the OBM of private label cosmetics is a unified goal to all the Chinese small- and mid-sized enterprises who are still at the stage of OEM & ODM. This is mainly because the OEM & ODM services bring less profit to them and they cannot sustain the business development. Most of the manufacturers are now busy developing their own brands. However, they cannot run their clients’ brands which is the so-called OBM service, because their funding is limited. It is expected that one day, the SMEs can run their own brands and operate the brands for their clients at the same time.

XJ BEAUTY has a solid strength in its cosmetic for lips which owns a strong reputation. XJ BEAUTY's product development for cosmetics series contains multiple sub-products. XJ BEAUTY cosmetic for lips is designed utilizing the advanced design concept. Featuring durability, the product is able to help ladies save on makeup cost. It promotes quality and tranquil sleep. This ability to obtain a sufficient amount of undisturbed sleep will have an immediate and long-term impact on a person's health. The product can resist extreme temperature and light, thus it can be stored for a long time.

We drive the implementation of environmental protection policy. Take our internal footprint as an example, we have deployed appropriate clean technologies and have engaged all employees in continuous green improvements at the workplace.