What are the content of brand planning? ？

Design should be targeted. Not all projects to make money, not all of the project you are good at it. According to the consumers of the company and the company's customers for planning, but also according to you can control the aspects of planning, and expectations for the project, risk, and so on. This plan is persuasive. Have operability. Brand planning including five content: 1, market research, Including enterprise internal investigation and consumers and competitors survey three aspects) 2, brand strategic planning ( Brand positioning, brand naming, brand culture and brand appeal, the core value of brand, brand story, brand extension, brand personality) 3, brand creativity ( LOGO design, brand packaging design, posters, brochures, DM, graphic design, film and television advertising creative shooting) 4, brand marketing planning ( 4 p strategy) 5, integrated marketing communications ( IMC） 。 Brand planning refers to people in order to achieve a particular goal, with the aid of certain scientific method and art, for decision-making, plan and design, design, production process of planning scheme. Will tell from the deep brand planning is to make the enterprise brand or product brand in the consumer mind form a personalized segments, and makes unified formed between consumer and enterprise brand or product brand values, to establish its own brand. We as a professional planning organizations, we will brand service according to the following process: 1, the enterprise present situation and the target analysis, first of all, to analyze and evaluate the current situation of the enterprise, to determine whether the brand clear, significance is positive, the consumer's localization is accurate, whether the consumer perception of brand and image and the original agreement, the effect of the enterprises want to achieve and the current status. Finally summarizes the deficiencies and problems. 2, industry analysis, analysis of the industry market environment, rival brand orientation, strategy choice and strategy pattern. 3, brand strategic choice for analysis of advantages and disadvantages of the enterprise, for enterprise development direction and goal. 4, studies completed consumer market segmentation and brand planning, market positioning, categories of brand positioning, brand structure, summarized description of AD, brand image spokesperson, brand image, the establishment Logo, packaging, channel design, terminal materials, etc. 5 stage of brand development, brand management planning, determine the stage of the target, target segment, specific to the products of the enterprise. Clear brand strategy significance, internal unified cognition idea, unified action, unified image. Brand management, set up to match the brand management requirements of performance evaluation indicators, improve the incentive and constraint mechanism, to implement brand management work. Brand audit, promotion and packaging specifications, market share, sales, etc. 6 brand image, brand promotion and marketing strategy of continuous publicity and maintenance of brand assets.