Under the low price competition, mask fresh mouth in where?
since the 2012 mask & other; Category first & throughout; Beauty market in China since no one category, like mask, catching a powerful increment to continue to rise, make numerous incoming person enjoy the handsome dividends. Derived from ECdataway, according to data from the data of 2016 - In 2019, was the Tmall mask sales channels, is respectively 56%, 53%, 49% and 48% year-on-year.
under the rise of new consumer groups, mask tide iterated, category competition with the upgrade. How to face new challenges, to catch fresh air port?
Z generation rise, the film of face of the new era
, according to data from the British Westminster - 2018 In 2023, the film of face of the market to 29. 9% of the average annual compound growth rate of rapid growth. Consumers to increase the efficiency mask and mask cost, promoting the development of the market. As consumers find effect is more prominent, more professional products, brands are starting to invest more upscale product, keep up with the trend of consumption upgrade. Angus is expected, face film market - in 2018 At 18, 2023. 2% of the average annual compound growth rate continues to grow, and in 2023 reached 605. 6. 4 billion yuan. At the same time, more than half of the consumers to increase in spending on the membranes of the single one-sided, suggests a strong consumption upgrade will, willing to pay a premium for better mask essence.
a thriving film of face of the market, become the importance of brands, brand are devoting to incoming, grab the mask category bonus. But when Z generation rise, and gradually become a main force cosmetics manufacturer consumption, they seek novelty, pay attention to the appearance of the level of consumption demand, let the market the ploughman usher in a new challenge.
as they already are not satisfied with the monotony of a piece of white cloth, in meet the demand of basic functions, want more character, more appearance level of the mask. Therefore, the difference of the build quality products, become a necessary weapon from the film of face of the red sea to stand out.
look from the mask pattern, patch type facial mask, disposable masks, mud mask, pull the mask, freeze-dried mask constantly emerging, such as rich mask experience at the same time, also stimulate more enterprises and brands to seek innovation breakthrough. Among them, in recent years the rise of freeze-dried mask, relying on the freeze-drying technology, slow release under the influence of water, the characteristics of upgrade of the experience of the implementation mask with social attributes, release a new category of tuyere.
from yan beauty industry in court, according to data from April this year. 16 - 7. 14 90 days, taobao/Tmall freeze-dried mask sales rose more than 235%, growth is obvious.
experience, advanced mining new category bonus
compared with the traditional patch type mask, freeze-dried mask the biggest characteristic is in the process of production, under the condition of vacuum sterile guarantee efficacy composition is highly active and stability of the original, do real 0 preservatives. Can say, freeze-dried mask, is an important milestone in the history of history of domestic mask.
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