Traditional graphics in the modern female cosmetic packaging design in the practice application research

Abstract: China has a long history and profound culture, has a history of five thousand years of cultural inheritance, at the same time, the development history of China's traditional graphics is also long, it has more than seven thousand years development course. Graphics in the form and shape in our country, has the characteristics of the rich. Graphics can make people's life becomes rich and colorful, to make people have different feeling on the vision. Life is filled with the existence of graphics, such as tall buildings, bridge of beautiful decorative grain, etc. , are integral to its graphic; People daily necessities of life little also not of graphics, such as cake box, commodity boxes, all of them are made up of fine traditional graphics. There are many kinds of styles and types, the traditional graphics color varied also. Mainly analyses the characteristics of traditional graphics, and sums up the traditional graphics in modern women in detail the application of the cosmetic bag packaging design. Key words: traditional graphics modern female cosmetic packaging design practice of our country traditional graphics is everywhere in life, to some buildings, small to daily provisions, all need to constitute the traditional graphics. Part of the graphics under the fixed color collocation, can bring different feelings for people's life. Red Chinese knot, for example, give a person the feeling of peace and security, can let a person associate to national and ethnic unity, etc. , this is the charm of graphics. China's traditional graphics have a typical regional, national character and integrity. The changes of the life and the development of The Times, never influence of pattern recognition. Special form of Chinese traditional graphics from the role, has gone far beyond words, is a symbol of national spirit in our country. Chinese culture has a long history, traditional graphics is the essence of history and culture, is the essence of Chinese culture, traditional graphics is an important part of our national culture inheritance and. A, traditional graphics in the modern female cosmetic packaging design in the practice application research on traditional graphics are used in many field. With the continuous development of society, people use traditional graphics on modern women's cosmetics packaging design, changed the traditional female cosmetic packaging appearance, bring different visual feeling to consumers, but also make the consumer's consumption concept has changed. Traditional cosmetics packaging in terms of appearance and colour collocation, and packaging are quite different today. The appearance of the cosmetics manufacturer packaging color, for example, the Chinese are advocating red, female cosmetic packaging the appearance of the red as the main tone; Traditional cosmetics manufacturer packaging mainly silk and cloth as the main packaging materials, and also on the shape and now is different, the appearance of the traditional cosmetic packaging give priority to with circular shape most, because in Chinese eyes, round a symbol of the complete, a symbol of harmony. As a result, people are accustomed to speak of cosmetics packaging design into a round shape; Finally is a traditional outfit product appearance design, packaging is given priority to with decorative pattern and design more, most of the ingredients of cosmetics are rich in plant herb, as a result, people are used to change in the product the appearance of the print on the packaging of some plant design, such as national flower peony, lotus of pure and orchid, plum blossom or roses, the flower plants in people's heart has a very good moral. Peony symbolize riches and honour, the lotus symbolizes purity, the plum flower symbol, often rose represents love, on the appearance of the cosmetics packaging printed on these pattern, makes every effort to attract the attention of consumers. Totally different from modern cosmetics packaging, then to the characteristics of modern women, cosmetics packaging in appearance, but also for the application of traditional graphics in the modern female cosmetic packaging design in detail. （ A) Packaging color is given priority to with blue red gives people a happy feeling, white symbolizes purity, black symbolizes the sedate, purple is a symbol of romantic, blue points are various, for the packaging of cosmetics, most of the sea blue as the main tonal. For example, for pearl in the Marine hydrodynamic hydrating and firming suit cleanser, water, emulsion, and a few small gifts are blue, give a person relaxed sense. This blue color can let a person's mind settling down, this is a more close to the women fair skin quietly elegant is tonal, give a person the sense different from the vision. Female cosmetics have a lot of color, but blue can improve the level of cosmetics, make cosmetics more tasteful, able to attract the attention of consumers to a great extent. （ 2) Packaging material is given priority to with paper packaging with the continuous development of economy and science and technology, now a lot of cosmetics are mainly composed of paper packaging, rather than the cloth and silk, use paper packaging cosmetics more environmentally friendly, more natural, this kind of packing more friendly feeling to the person. Paper is widely used in people's life, and one from the paper material and characteristics, the paper is relatively easy to fold, because it has the characteristics of the texture is soft, convenient packaging and processing, storage is more simple, single from the footprint, the paper can save space, convenient to carry. Pearl of a Marine hydrodynamic hydrating package packing material is paper, because the material of the paper itself is lighter, can reduce the pressure of transportation, no pollution, can be recycled and used again, now most cosmetic bottles are glass, paper packaging can strengthen its protection, can protect the cosmetics.
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