There are 50 billion kinds of combination formula custom hair care brand Prose to complete the $5. 2 million in New York. A round of funding

New York professional hair care products customized brand Prose has announced $5. 2 million A as round, and launch A professional stylist platform. This round of financing by San Francisco venture-capital fund Forerunner Ventures led, the Correlation Ventures for refs. Prose of the early investors include: Lerer Hippeau Ventures, Maveron, ISAI and Red Sea Ventures, seed $1. 8 million round of financing, financing so far amounted to $7 million. A number of on-demand supply beauty services emerging start-ups are traditional beauty salon market gradually. In the past few decades, a large number of professional hair products into the mass market, these products in the mass retail platforms such as amazon and good, can be seen everywhere. Prose hope bring consumers more purely professional custom hairdressing service products, as well as the new generation of independent stylist and absalom provided new retail solutions. Prose by loreal group and Phyto ( Phyto) Hairdressing group of several former executives co-founded, they respectively are Arnaud Plas ( Co-founder and chief executive officer) , Catherine Taurin（ Co-founder and development consultant) , Nicolas Mussat（ Chief technology officer) And Paul Michaux ( Vice President of products) , several experts in beauty makeup, science and technology industry has 40 years of experience. Prose of hair care products including shampoo, hair conditioner, hair film, after the customer placing products immediately headquarters in New York by a team of chemists to complete customization. Prose of products are the most special place is based on the hair after the analysis of the data to the client, according to the algorithm to get specific scientific formula. Prose of shampoo and conditioner for 8. 5 oz $28 ~ 38, hair film 38 ~ $58, main ingredients include: pomegranate rind, plant stem cells, hyaluronic acid, geranium and lemon grass oil composition, specific according to the formula. All formula promised free of gluten, preservatives, dye, genetically modified ingredients and other toxic chemicals.