Theory of personification of commodity packaging design

Abstract: personality is also known as character, personality content is broad, including the temperament, character, ability, lifestyle and hobbies, etc. Consumer personality is refers to his personality. Innovation of packaging design in fact depend for personality to meet the demand of different consumers. Based on the analysis of consumer personality types associated with his choice of commodity packaging, packaging need personified design was proposed, and the personified has made the preliminary design. Key words: personal personality characteristics of packaging design introduction American scholars jack & middot; Hodge in his book 'the power of habit, once said, thought determines behavior, behavior habits, habits form character, character determines destiny. Famous Swiss psychologist and founder of analytical psychology jung was discussed with special chapter: character determines destiny. Different personality traits of people must have a completely different thought patterns and behavior patterns. The personality is also known as personality. Its content is broad, including the temperament, character, ability, lifestyle and hobbies, etc. Personality refers to his personality characteristics of consumers, is the sum of consumer inner self and the outer self. Consumers in the choose and buy goods in the whole process, from requirements of form, the choice of commodity information, market selection, purchase decision, purchase and use process, and so on are affected by their personality characteristics and restriction. In today's highly developed market economy, people also more and more pays attention to personalized consumer demand, business is becoming more and more attention to meet the personalized needs of consumers. Under this trend, however, packaging industry still stays in the function and form of debate on who light who heavy, still only study of packaging materials and packaging technology, it is behind The Times demand. We must recognize that the personification of commodity packaging design change is imminent. 1. Consumer personality classification according to the theory of jung's psychology, can put the consumer simply divided into: extroverted consumers and introverted consumer; Export-oriented consumer is someone who is sensitive to outside information, ideas are greatly influenced by the external environment, mood change faster consumers. Introverted opposite the characteristics of consumers. According to the psychological educational world is relatively commonly used nine personality theory, can be divided into nine categories: consumers perfect personality consumers, the characteristics of this type of consumer is: patience, perseverance, keep promise, persistent, family, law-abiding, influential, like control, aboveboard. Help others personality consumer, this kind of consumer's features are: friendly, easy-going, direct expression never need, tactfully implicative, good Sir/miss, generous and benevolent. Achievement personality consumers, characteristics of this kind of consumer is: confident, energetic, humorous, confidently, pliable, positive enterprising, beautiful image. Self personality consumer, this kind of consumer's features are: emotional, the pursuit of romance, afraid of being rejected, don't think people understand themselves, possessive, I did it my way. Thinking personality consumers, characteristics of this kind of consumer is: cool detachment see the world, out of emotion, like thinking about analysis, to know a lot, but lack of action, the material life demand is not high, like the spiritual life, not express feelings. Loyal personality consumer, this kind of consumer's features are: loyalty, alert and cautious, and witty, pragmatic, compliant and discipline to maintain. Active personality consumers, the characteristics of this kind of consumer is: happy enthusiastic, constantly, constantly get, afraid of serious things, talented, likes to have fun, as long as happy, poking way for things to people. Leadership personality consumers, characteristics of this kind of consumer is: aggressive, self-centered, contempt of cowardice, respect the strongman, centralizer guided slanting. Stand up for the oppressed, impulse, have what not satisfied with the field attack, subjective and intuitive. Peaceful personality consumers, characteristics of this kind of consumer is: must spend long time to make a decision, difficult to refuse others, don't understand the anger; Appear very gentle, don't like clashed with people, do not boast, it is not pushy, weak personality. 2. The link between personality type and commodity packaging different personality types of consumer demand for goods packaging is different. To personifies the packaging design must be in-depth analysis of the connection between them. According to jung's personality classification, the commodity packaging mainly divided into: the introverted consumers the reality of the packaging and the packaging export-oriented consumer favorite fantasy. According to the commodity packaging is divided into nine personality theory: meet the perfect personality of the psychological demand of consumers packaging, this kind of packing should be attention: elegant style, the color is grave, can fully display its status. Meet consumer psychological needs help others personality of packaging, this kind of packing should be pay attention to: the milk of human kindness.