Theory of 'less is more' principle in the cosmetics packaging visual performance

Pick to: mainly analyzed & other; Less is more & throughout; A visual representation of contracted design principle in the cosmetics packaging, from the brand symbol, color, shape and packing layout form, reveals the development trend of the future design and open up new methods of design of the road of development. Keywords: cosmetics manufacturer packaging; Visual representation; Contracted design principles; Development trend of building great master, & middot; All & middot; Johndroe's & other; Less is more, 少即是多) ” Design concept, not only successfully reflected in the architecture, but also widely used in various design fields. “ Less is more & throughout; Architectural design philosophy proposition on the technique of processing flow of the new concept of space, the design work of every detail whittled down to not lean absolute realm, structure was almost completely exposed a lot of works, however, they are noble, elegant, sublimates structure itself for the architectural art, building west graham is the success of the concept. It's not hard to find in the market today, both apparel, arts and crafts and packaging, all in accordance with the contracted design principles, as Michelangelo said: & other; Beauty is clean & lsquo; Excess & rsquo; In the process. ” As is known to all, muji is contracted design concept can be incorporated into an excellent representative of people life indispensable daily design; The first sense that gives a person is apple products & other; Simple & throughout; And when you actually use and powerful behind will feel the simple function. So, powerful features simple, does not affect the product from apple product design, packaging to the functionality of the site, in apple's world, the innovation means to eliminate redundant elements, highlight the necessary elements. Product best-selling certainly proved to & other; Less & throughout; Choice is wise, and & other; Less & throughout; Is & other; Jane & throughout; ，“ Jane & throughout; Is prolonged. For women, the most important consumer goods than cosmetics. Beautiful appearance give people respect, can enhance their self-confidence. Therefore, the choice of commodity packaging is very important. The related literature and market survey shows that most of the cosmetics packaging are more concise, embodied in the following points. 1 clear brand symbol a clear memory of its brand to let the consumer product features, and form a deep impression in your mind, you need to have certain mental value symbol, such as design or logo. Estee lauder, chanel, etc. Use the simple design, with a corporate personality of the brand symbol, made it to enterprises the main melody of the brand. For some international brands, direct use of the brand name logo on the package ( In English or Chinese) As a graphic language, clean, simple and do not break nobility, elegance. And some of the graphic elements of brand of homebred brand is directly used packaging, through the production raw material, the use of graphic symbol to express directly the product methods such as descriptive content. Famous brand such as skin treasure and hundred rough market, which is used in packaging for fresh, clean monochromatic plant design is to express the characteristics of the product, its overall design, give a person the sense of environmental protection, the high-end. Pure 2 color in today's highly competitive society, all walks of life are changing to attract the attention of consumers, is one of the major direction of packaging. Various brands of cosmetics will choose different color according to the characteristics of the product packaging, in colorful cosmetics can stand out. According to related survey, choose the most is green, it is the symbol of nature, reflect the vitality of life, sensibility and pure and fresh feeling, for consumers to convey a kind of safety, environmental protection, no stimulation signal. Such as l 'oreal refrigerant diurnal moisturizing, clinique youth, biotherm olive green series and South Korea, Iraq, aloe series and so on have adopted different shades of green. In addition, red is the color of the commonly used in cosmetics manufacturer, especially its match with black or white, can attract more people's attention. Some brands of some skin care series USES red express happiness, happy, warm, give a person with energy and the impression of warmth; White is usually considered a bright, happy, lively symbols, have a pure and innocent, so, it is one of the most popular color in cosmetics packaging, such as shiseido skin care series. In short, no matter choose what kind of color, its brand packaging rendering is a kind of pure, clean color, explanatory text and logo color belong to a color, the overall color and brand identity photograph echo, the formation of a unified sense of rhythm. 3 forms concise text layouts for cosmetics, medical drugs or other products, the text is indispensable, it is essential to provide consumers with product information. On cosmetics packaging text mainly includes the trademark, commodity and the production license number and so on, the captions are usually more concise, give priority to with instructions, manufacturers according to their own need to express the content of the business layout ably, according to the product information on the limited cosmetics manufacturer packaging space unified arrangement, primary and secondary text size difference and orderly, strewn at random have send, makes every effort to do it neatly and not rigid, flexible and not mixed and disorderly. Most brand packaging is by using the combined layout of both Chinese and English, both clean and do not break high-grade, internationalization.
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