The status quo and future development of cosmetics packaging design is analysed

Abstract: the packaging of goods is an important part of commodity brand visual image, is an important part of the modern commodity production and sales, to a large extent affected the sales of goods. Especially the cosmetics, cosmetics as a fashion consumer goods. It in addition to the use function, still should comply with the psychological needs of consumers to pursue beauty, so as to stimulate consumption, make consumers to choose. So how are the present status of cosmetics packaging design, its has what kind of development trend? This paper will study the concrete. Keywords: cosmetics manufacturer packaging; The visual image design; Local culture; Future development along with the progress of The Times, people's consumption ability will become more and more high, many people began to pay attention to on the consumer to the pursuit of intangible products, will buy a particular brand goods, as buying its image, obtaining an unusual experience. For cosmetics, the stand or fall of the packaging design, directly about the formation of brand image. Because the person has very high sensitivity in visual perception, the brand image to within a few seconds into the category of human emotion, even achieve deeper subconscious level, control the direction of the mind. So, through the brand image can be direct buyers came to the high quality brand in the world. The image cognition of the first often greatly affect the perception of the brand, therefore, need to brand itself can show some kind of special charm, valuable content. At present, the cosmetics brand for many women, but the domestic cosmetics compared with abroad, there are some deficiencies in terms of brand. In this * * * domestic cosmetics brand image design is very necessary. A, the present status of cosmetics packaging design due to the particularity of the cosmetics, the packaging shape or color should be designed to clean, elegant and generous. And cosmetics packaging in addition to the cheng fang, protect the function of the product, must also have a function to attract consumers to buy. Compared with other commodities, pay more attention to the packing for cosmetics beauty and personality. Now let's look at the cosmetics packaging design under the definition and usage. 1. Defining the cosmetics manufacturer packaging of cosmetics is mainly refers to many personal care products ( Hair conditioner, cosmetics, perfume, etc. ) The box with the outer packing. Packing materials: plastic, paper and glass, etc. ; Adopted the form of generally have the following kinds: bags, boxes, bottles, tubes, etc. Good packaging will be helpful for cosmetics sales, it is great for the impact of cosmetics manufacturer, not only can make the cosmetic grade improved, also can to a great extent, easy to use. 2. packaging situation due to the packaging technology and materials development, makes the form of cosmetics packaging is also more and more. Generally, cosmetics packaging form has the following kinds: spray packing, solid and powder packaging, packaging and cream and emulsion form. Among them, some form of packaging cartons and often coordinated, form the cosmetics packaging together. Paper is the latest of a kind of green packaging, clean it with its high quality and low price advantage, has been rapid development. This kind of packaging on the sales amount has great room for development, but also in terms of quality has great room for development. As the cosmetics and the connection between the people's life more and more closely, paper in which the role of increasing, too. Also, because at present a large number of foreign cosmetics brands into, have contributed to the improvement of domestic paper products packaging. Second, cosmetics packaging design for the future development about the future development of cosmetic packaging design, the author thinks that, to probe can obtain from the following several aspects: 1. Pay attention to the technology innovation of modern packaging design packaging technology is very developed, the matter of packing if using ordinary anti-counterfeiting technology has been difficult to achieve effective anti-counterfeiting. So, begin from visual effect, to continuously update the packaging technology, will be much on the positive role of anti-counterfeiting. To cosmetic packaging design in the future, you can through the improvement and application of paints and paper special packaging technology, such as holograms and quality goods inspection seal, etc. , to achieve better effect, make the imitation or fake goods due to poor effect of generic cost, and difficult to continue. Therefore, pay attention to technical innovation in packaging design, and the introduction of high technology content and technological achievements, to obtain a unique visual effect and the original products, high-tech is the main direction of the future packaging design. 2. Pay attention to the unique style of packaging design packaging design is a kind of content is complex, and the influence is extensive design project, its influence extends beyond the product itself, and extended to the corporate image and social effect. The in formation and show the packaging image, is developing toward flexible humanized on modelling, gives the design specific connotation, make the packaging shows unique style, in order to arouse people's attention. So, when the design must consider comprehensively, is analyzed from different angles and levels, in order to obtain the ideal packaging effect. Unique style of packaging design, to bright reflects distinctive personality, and impressive visual effects. Thus, cosmetics packaging in many shelves is very vulnerable to the attention of the buyer, to attract the purchase. 3. Pay attention to the environmental protection low carbon packaging design in the future, cosmetics packaging shall be low carbon environmental protection as an important content to grasp, in under the premise of do environmental protection, improve the quality and increase its aesthetic appearance. At the same time, cosmetic packaging design to be able to convenient buyers for its use.
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