The present situation of the Chinese cosmetics OEM analysis

Present condition analysis of the Chinese cosmetics OEM 1 agent, sales and other business enterprises engaged in cosmetics, has good in product sales channels and the experience of the successful operation, to play their own brands and suffer from no product research and development, production capacity, so the product research, development, manufacturing, packaging, filling and packaging design all entrusted to the cosmetics OEM enterprises, their only take ready-made products sales. This kind of circumstance is one of the most widely in the OEM customers. 2 international brands to enter the Chinese market, generally will be looking for a partner, if you invest, have two card, must have the production capacity, not only investment is large, and time is slow. If the OEM enterprise software and hardware conditions comply with their requirements, then processing will become the main method of cooperation of their choice. At present, the products in the domestic cosmetics OEM enterprise production of international brands have numerous small and medium-sized brand already, also have the market well-known brands. The American society of cosmetic chemists ( 鳞状细胞癌) Member Joseph Dr. Lin is expected, after China's accession to the WTO, there will be a large number of foreign brands into the Chinese market, OEM would be their preferred way. 3 domestic cross-industry business company, also in full of the temptation of the cosmetics market share, these companies both in the pharmaceutical, health care products, clothing and other traditional consumer goods companies, including industry, such as China resources group, cheung kong holdings span larger enterprises, cosmetics OEM is one of the ways in which these companies make diversification consider to choose. 4? Own brand products to be sold in the retail business is also in OEM enterprise production, the retail sales enterprise includes large department stores, including large supermarkets. Other processing products include beauty salon with care; Hotel, hotel guest room toilet daily consumables; Planes, trains, ships on the distribution of gifts, souvenirs, Other industries of gifts, souvenirs, promotional gifts, etc. Huge market demand for OEM is gradually growing, China is now the generation of processing business enterprises there are three types of contracting, one is the original has its own brand, but for some reason or other operating conditions is bad and were forced to generation of processing enterprises; Another is to have their own brand, and brand awareness is higher, the product has a certain market, but excess production capacity, production task when also the generation of processing business contracting enterprises, these enterprises closely associated with the head office, some factories to undertake processing business shall be the responsibility of the corporation. Some loose relationship, the factory can undertake processing business alone; There is also a is aimed at the beginning of the cosmetics OEM, to generation of processing for the main business. From the generation of processing enterprises on the varieties of products are divided into skin care products, make-up products, cleaning products, water products, beauty tools, civil detergent, etc. Focus on the beauty of cosmetics skincare products OEM minister cosmetics factory is bringing in a world-class research and development of scientific research team. Tianjin beauty I also hit TeSePai biological technology co. , LTD, specialized production of TCM products, product or adding biological agents, or adding plant extracts products, etc. , is a cosmetics share how fine, foundry enterprise is fine. OEM processing enterprises are engaged in the business, but the mode of operation there's a big difference. Some only responsible for the incoming processing and manufacturing, filling and packing, some is also responsible for the procurement of raw materials, some even responsible for the development of the formula and packaging design, and foundry enterprises participate in product marketing planning. Some strength strong foundry enterprises will be weaker snare in its foundry enterprises, such as a corporation set up several branches, everyone complementary advantages and common development. OEM huge potential to make the world famous cosmetics manufacturer OEM manufacturers have also entered the gate, such as Cosmax undergraduate course, South Korea, Canada, aihua and other enterprises are landing in China, even the largest skin care products direct selling enterprises Mary kay cosmetics company also to China & quot; The third party production & quot; 。 According to the Mary kay, President of greater China wheat to had explained: 'the so-called' third party production, mainly is for other foreign cosmetics companies to enter the domestic in the future. Under the new regulatory environment, ready to enter China's foreign cosmetics manufacturer companies to obtain the business license, no longer need to they have to set up production base in domestic, but they also need to product. The way they can consider direct import, of course, but if our production cost is lower, they can consider to cooperate with us, by us to provide them with the nearest production services, so that we can achieve a win-win situation. Because first of all, for them, they can be lower than the direct import costs for production. Second, can say any a production-oriented enterprise, no company is 100% with his production capacity. For Mary kay, as a third party to provide production, can also help Mary kay digestive energy rich out of production. Third, although everyone is in the production of cosmetics, but all of the brand and sales channel is different, so there would be no brand conflict. 'That is to say, Mary kay to prepare for its management, technology, capital, the cost advantage and local factories, do OEM for other multinational companies, Stick a card) Production. China's cosmetics OEM enterprise will face integration and shuffle, a batch of advanced technology, perfect management, equipments will stand out, the father of Chinese cosmetics manufacturing enterprises to become 'famous brand' cosmetics OEM enterprise in the market. A: cosmetics OEM cosmetics manufacturer on skin care tips. Next article: cosmetics OEM scheme suitable for the object
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