The next hot style eye makeup? You to look good?

In 2015, Giorgio Armani has released the first liquid eye shadow, and in Europe and the United States and South Korea market triggered a liquid eye shadow to wind. The armani brand is not the first to launch the liquid eye shadow, in 1998, an American brand out of the cream eye shadow, 2011 Max factor and the cosmetics brand under kose group yee garden, chanel in 2012, Jill Stuart, 2014 MAQUILLAGE, PAUL& JOE has brought the liquid eye shadow. But liquid eye shadow brought along, the trend was armani, European and American markets dior, YSL, and South Korea market innisfree, yidi house, too cool for school releasing liquid eye shadow, eye shadow, cream eye shadow, liquid eye shadow, etc. But there is no brand, the Chinese market and liquid eye shadow, in the reports in the media industry can be summed up in two aspects: one is technology research and development, the domestic cosmetics manufacturer may not necessarily, but on a little behind 1 - all the innovative products 2 years is very normal. In addition, on the colour makeup product innovation and research and development, domestic brands used to follow rather than lead. Second, market maturity, domestic cosmetics consciousness remains to be cultivated, brand more inclined to borrow market bigger bottom makeup products to promote sales. But in three years later, we still can see two interesting phenomenon: on the one hand, foreign especially in Japan and South Korea market, product and more brands in autumn/winter 2017 spring/summer 2018 new products launched in the eye shadow of liquid products; On the other hand, is still no domestic brands, follow up. Although China's cosmetics market maturity relatively weaker abroad, but we also cannot ignore the rapid growth of the domestic cosmetics market, as consumers make-up consciousness ascend, the color type of products in the Chinese market growth obviously, represented by the lipstick. But, according to Kantar, statistics show that in 2017 the public eye shadow in the cosmetics market growth in 2016 compared to 83. 6%, the highest growth rate of cosmetics manufacturer category. There is no denying that, compared with lipstick, operation difficulty is greater, higher professional requirements as the overall performance is inferior to lipstick and eye shadow but with consumer demand growth, eye shadow is under growth, for the moment, convenience easy operation of colour makeup products already present trends in the domestic market. Back to the fluid of eye shadow, this is different from the common eye shadow powder eye shadow why products are popular in foreign markets? Eye shadow liquid solved the pain points, Korea's third largest cosmetics OEM enterprise Chloe, jia poem made explanation: eye shadow liquid belongs to oil formulations, has the advantages of excellent break the skin oil, BuKa powder make smooth even makeup feeling, you know it's a lot of big eye shadow powder didn't also can solve pain points. Liquid eye shadow is also combines the characteristics of high durability, it is said that even if the summer does not affect the use effect that will make you sweaty. Its usage is not trouble, of course. You must remember the history of the rise of gas bottom makeup products, on the adoption rate cannot be compared with liquid eye shadow, whether in universal coverage will be the next gas bottom makeup? Don't rush to judgment, first let's see what are the brand launch eye shadow liquid products in recent years, have what characteristics, what's the difference between Europe and the United States and Asia market? European and American markets Giorgio Armani Armani's first time to market: in 2015, Armani is referred to as the ancestor of liquid eye shadow, to now launched a total of 24 colors, launched its first eye fluid in the spring of 2015. But the armani liquid eye shadow has not on sale in the Chinese market, appearance design similar to its trademark labial glair, make inferior smooth and fog facial makeup face. GUERLAIN GUERLAIN time to market: in 2015, GUERLAIN limited edition in the summer of 2015, a relatively conservative, the colour of a catered to the summer. DIOR DIOR time to market: in the autumn of 2015 liquid eye shadow also listed earlier, DIOR and armani, DIOR liquid eye shadow added magnetic bead light particles, creating a mirror light makeup effect, make a metal saturated luster. YSL like dior, 2016: time to market the product into the silk light metal effect, emphasize durability, it is said that no makeup can make it up to 16 hours. Stila time to market: in the spring of 2018 spring stila introduced more colorful color number. Worth mentioning is that stila very hot on the Internet. Japan and South Korea market innisfree innisfree's first time to market: single price: 2015 won 8000, about 47 yuan. Innisfree in 2015 launched the eye shadow of liquid products, the second half of 2017 and launched five color TWINKLE flash powder, liquid eye shadow, south main star makeup effect. Too cool for school time to market: in 2015, too cool for school which is called liquid gel cream eye shadow, cream texture, chroma is eye shadow powder on saturated. Yidi house the first time to market: in 2015, and innisfree, cool for school, yidi house is South Korea launched the first liquid eye shadow product brand. Mystery is still time to market: in 2017, qiu dong single price: han 11000, about 65 yuan.
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