The influence of brand packaging design for the future

【 Abstract 】 The protective function of packaging design from the original simple, through the development, has spawned storage, sales, display, transportation, carrying and use, beautiful and other functions. But for a good packaging design, these are not enough, the informationization, the brand has become the trend of The Times, puts forward higher requirements on packaging design. 【 Keywords 】 Design; Brand; Packaging successful, inheritance significance of packaging design should not only have the appearance of the ideal image and basic use, the function such as sales, display, more should fully build the brand image, packaging by society, visualization, and brand effect to improve enterprise and product brand awareness, promote sustainable development of the brand construction and the brand. Brand is generally for an enterprise or a comprehensive product, but the degree of differentiation in modern society under the background of more and more obvious, a single product packaging design can also have its own exclusive brand image, and a kind of independent product packaging image if accurate positioning, brand image, then the independent product brand image could affect other brands with the enterprise's long-term development. The future development of packaging design, the brand of plasticity and the plastic is to decide the packing brand and an important factor of enterprise development. Packaging designers can no longer be with extensive, a single type of Angle and psychology to design a product packaging, should fully grasp the products, from product involved people, enterprise, society and market, nature, environment, resources, and other aspects of the positions to fully consider the comprehensive, systematic, brand, accountability of the packaging design will be leading the trend of the development of the future packaging design. Through comparative study, combined with case analysis of similar products at home and abroad, and the approval of the product packaging of actual social consumer survey research, from the visual language, psychology, ergonomics and environmental protection perspective packaging design's impact on the brand construction and positioning. The future packaging design on the premise of meet the basic function should take a long-term perspective, from the view of development, in line with environmental protection, resource saving, low carbon environmental protection, the principle of people-oriented, benign development, through to the designer to the cultivation of the sense of social responsibility, consumer groups, the concept of rational consumption increase, the enterprise to social responsibility constraints such as link, make the packaging design and consumer optimization development. This requires that when doing the packing design, should have a brand to have a comprehensive planning and positioning, and is no longer simply to satisfy customers and cater to the social need to blindly, and along with the gender, casual, casually to packaging design, to do design into a brand, to a complete set, the compliance to the packing of the products, excellent brand planning program, rather than a simple design. Brand has is the trend of future development, enterprise or brand without the brand, any enterprise and products will be a flash in the pan. Brand is the need of market development, also is the product of the market development emerge, there is no brand, means failure. Packaging design also is so, the person is in the need of society brands, products in the market need, the state needs the brand in the world, the development of the future, anyone and anything, things will not be out of the development of the brand. Continuous innovation, reduce resource waste, increase the added value of products and brands, build leadership brand, strengthen brand products, has the brand has a huge economic, social and market value, such as the international well-known brand, Coca-Cola is the market with its superior brand value that can be recognized and accepted by all levels of consumer groups. Also have a festive color Chinese red wang ji, is also well-known brands, through brand positioning and optimization, establishes its dominance in the domestic tea beverage, favored by consumers at all levels of children, young and middle-aged and elderly, the cause of its development is the brand. Packaging design is an important factor in sustainable development, brand in future packaging innovation design, packaging, and environment and the natural harmonious relationship between the user makes the human nature and mutual coordination, coexistence and complementary, this is also the packing design difficulties facing the future development, there are challenges but also opportunities. Branding is not just good planning a socially accepted as simple packaging design, a don't take the market as the rule, not to protect the environment, save material as the basis of brand positioning, its final destination will be a failure, which is precisely the packaging design in the development of the brand construction and the key in the process of implementation. Packaging design in the future will be based on resource conservation, environmental protection, and the most key of packaging is the use of material, and it is packaging material damage to resources, the most serious pollution to the environment the best roots. Looking for a new environmental protection and recycling, sustainable and environment-friendly packaging material will be the premise and condition of the development of the future packaging design brand.