The consumer giant to buy buy buy catering to young people

The latest news is the European consumer products giant unilever has announced acquisition of a Sundial personal care products companies in the United States, which was founded in 1992, sales are expected to reach 2, 2017. 400 million dollars. Contrary to old rival procter &gamble group, global beauty makeup the unilever promising to protect the field's future development. The acquisition is the company for the fourth time this year. In September, unilever rayfile rolls 22. 700 million euros for the Han Guoke anchored the cosmetics manufacturer group. The merger will be in north Asia & ndash; — The world's largest skin care business in the market, significantly enhanced our position, and to complement our existing product line. Alan jope (head of unilever global personal care business, Alan Jope) At that time. Some June before that, unilever bought the make-up Hourglass, unilever acquisition may Quala Latin American companies. Therefore, must have 2018, the company should also buy buy buy all the way. Official data show that cosette moored in 2016, the year sales in 3. 2. 1 billion euros. When announced, the mainstream view is to buy expensive. From the perspective of PE ( The acquisition price) Too expensive. Senior industry capital association, rock and founding partner of kristian when said in an interview with the author, but from the point of view of big company of innovation is not easy to actually is reasonable, the demand may have to find. In fact, the giants such as unilever, want to internally hatched a new brand is not impossible, but the key lies in whether to accept the market, after hatching can hit. It seems very difficult. Beauty makeup market, for example, nearly 10 years, emerging brands are not internalized out those big company brand, but from the external entrepreneurs, many founder even comes not from the industry, and they are adept wisely use their influence and appeal to brand operation very well. Age is not the same. Those 100 years ago, big company originally is also a single brand of small companies, after years hone became a big tree, a tree full of fruit, with good fruit have rotten fruit. Greed giants are use their capital to entice new challengers. Although for entrepreneurs, may be a good news, after all, now more and more fierce market competition, the carelessly die easily, it is better to fetch a good price early once and for all.
Professional cosmetics solution also understand that when you're working with makeup solution product, it's important to understand that quality of cosmetic design always matters.
Are you looking for more information regarding cosmetic design eyeshadow manufacturer? Visit XJ BEAUTY and contact us as soon as possible!
XJ BEAUTY US CORPORATE OFFICES understands how essential it is to offer ample options, such as cosmetic designcosmetics solution to afford high-quality products for customers.
cosmetic design has its grasp on oversees market also and has a very good repute.