The application of theory of natural elements in female cosmetic packaging

Keywords: cosmetics packaging, natural adornment yuan * * * consumers, psychological characteristics packaging design with the natural elements of the relationship between 1. 1 packaging design of visual communication elements general visual communication design elements, in the specific classification can be defined as characters, symbol, design, illustration and photography five categories, any a kind of plane visual communication from the five categories. For a long time, the use of language, words to convey all the things, it also has its limits, many things still need to borrow pictures to express, make the person be clear at a glance, deepen understanding of its content. . Visual communication focus and impact is one of the focus of the packaging design, focused widely prominence to the characteristics of packaging, packaging visual design, if can quickly agree with consumers' psychological cognition, it's easy to move the heart of consumers, and then to buy. 1. 2 the meaning of natural elements and symbolic language found in the nature of natural elements, including all living forms, such as plants, animals, and microorganisms. In the application of natural element in the design of packaging is not assemble simple mechanical copy and graphics do, in fact it is a kind of abstract symbolic language, is as much as possible to meet the connotation meaning of goods, so that the natural elements and brand concept within more fit, make packaging design more spiritual and cultural connotations. 1. 3 natural elements in the packaging design of form 1. 3. 1 using pure natural materials and industrial production impeccable craftsmanship compared to give people the strict visual perception packaging, using natural materials of packaging materials have a natural, relaxed, the characteristics of the plain, but also comply with people advocate natural state of mind now. Can use innovation or review found that already exists but has not been enough attention to the natural material, so as to make full use of available natural resources. 1. 3. 2 using natural graphics in packaging design, through natural mode & other; Analogy & throughout; Or paint the real & other; Abstract & throughout; To refine, directly or indirectly, to make the audience appreciate the concept of product design and creative. Of course, natural selection and use of graphical capabilities, content must conform to the commodity attribute, and should fully consider the brand image and the connotation. 1. 3. 3 natural color people's visual range of colors. Have access to the natural phenomena including color and shape of the colour. The colour of nature is to have the thing itself, we can use the natural color to restore the natural elements of packaging design, or to feel extract vivid natural color, its applied to packaging design work, in order to realize the transfer of emotion. 1. 3. 4 the natural forms of the abstract in packaging design, can the natural forms of the abstract and abstract feeling, gift packaging new natural charm. Natural elements and female cosmetic packaging design 2. 1 women cosmetic packaging design of cosmetics packaging when the design must follow the fashion trend, follow the female consumer psychology, and try to predict the future of cosmetics packaging design style of the general direction, and more innovative significance of female cosmetic packaging. 2. 2 natural elements and women's cosmetics packaging design is the combination of Chinese culture, the natural elements tend to human sentiment the analogy to take some of the characteristics, forming a kind of common social values. In the process of the development of human society, there are a lot of praise flower traits of verses. When cosmetic packaging design with the natural elements of the culture of mutual integration, cosmetics packaging can be more fashionable and beautiful, and the combination of natural elements and cosmetics packaging sometimes bursts with very different visual perception and psychological feelings. 2. 3 natural elements in the representation of female cosmetic packaging design 2. 3. Direct application usually we can see flowers, leaves and other plants in the cosmetic packing element, also have adornment element such as the waves of the sea beach, more distinct and even some rare animals and plants of graffiti texture pattern, these natural elements and cosmetics packaging design is the combination of direct application, in order to give consumers a direct sensory experience, can help consumers determine cosmetics manufacturer itself attribute. Such as leaves flowers can make people judge this kind of product can be automatically belong to the natural ingredients derived, see more at essential oils or herbal skin care products. Yue wood of Europe and the United States is the source of the concept of a natural skin care for skin care brand, the packaging elements directly using & other; The trees throughout the &; The graphics ( As shown in figure 1, figure 2) 。 2. 3. 2 the indirect application however not all cosmetics packaging design is a direct use pattern such as foliage plants. Now much of the designers try to through a more subtle way to convey the natural elements. Such applications more low-key, the average person may not be able to easily see that the adornment element, but when watching the packing of the whole structure and shape decoration, clearly feel a natural wind. As shown in figure 3, The British Bodyshop“ The body shop & throughout; Brand cosmetics use nature such as olive green colour collocation, forming a series of cosmetics, indirect use of natural elements.
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