The application of Chinese traditional culture in the cosmetics packaging

Packaging design with cultural information dependency, the development of packaging design based on the culture, cultural information can be passed through the packaging design, and enhance the cultural information transmission will be the key to the development of the future packaging design, and the application of Chinese traditional culture in modern packaging design is a very meaningful action. So, how will the elements of Chinese traditional culture into the cosmetics packaging design? This is the problem of this article to discuss with you. Consumers due to age, sex, occupation, the differences between the cultural and economic levels, the shopping psychology is also different, therefore, should be according to the target customers of products to choose different packaging design strategy. The author in the early stage of the cosmetic packaging design, according to the price of cosmetics, packaging elements and style in such projects as brand cosmetics store for 40 women aged 40 ~ 50 years old consumers conducted a market survey. The investigation results show that the color, packaging and the packaging structure is the most focus on consumers of cosmetics packaging elements. Thus, as people living standard unceasing enhancement, people's consumption level also have improved, for cosmetics packaging is becoming more and more picky. In this case, the packaging design, besides should follow the basic principles of design and research on consumers' psychological activities, so as to stand out in the similar goods. Combined with the market survey, the author designed a model for 40 ~ 50 middle-aged female consumers of cosmetic packaging, including suit box and four cartons with series of cosmetics. The cosmetics for the pure natural product, containing no preservatives, so short shelf life, must be finished within one month after opening, and general use small package. Structure design, usually some cosmetics companies in pursuit of style restoring ancient ways, tend to choose woodiness or velvet as cosmetics manufacturer packaging material, this undoubtedly increased the packaging costs, and costs will be passed on to consumers. 40 ~ 50 years old of middle-aged women consumer groups, although have certain purchasing power, but its pay more attention to simple and environmental protection, therefore, the author in the cosmetics packaging joined the modelling of the structural design of Chinese traditional culture elements. Referring to the Chinese elements, the people in mind first flash is mandarin, dish buckle tang suit. Use the traditional elements, the author designed a suit gift box packaging, opening of the outfit of double-breasted as gift box, match again with ancient sweet patina plate buckles, novel and chic, elegant restoring ancient ways, and convenient and practical, As shown in figure 1) 。 Color in the use of color in packaging design is a very important element, it decides the consumers' first impressions and feelings, and conveys a kind of harmonious and comfortable visual information, make consumers identify and purchase desire. Psychological research shows that people's visual organ in observing objects, the original 20 seconds, colour (80%), and other such as form feeling accounted for 20%; After 2 minutes, the color is 60%, the form and other feel accounted for 40%; After 5 minutes, each half of both. As a result, people of color special sensitivity determines the importance of color in packaging design. Considering the different age paragraph the consumer awareness of color and different feelings, in the cosmetics packaging design, the author will 40 ~ 50 years old of middle-aged women and do not break dignified showily and pure and fresh quietly elegant taste and connotation, and Chinese traditional colour of expressive fuschia, emerald green, rouge, ink and other elements combine, will ultimately be the cosmetics package box, a pale gold color base blue, the sea is adornment element of blue and white porcelain, elegant and restoring ancient ways, bring out the best in each other. Decoration design in packaging design is clever use of Chinese traditional culture as a commodity packaging design elements, combined with modern science and technology at the same time, integrated into the expression form of modern design, can make with strong sense of commodity packaging and ethical, all show the brand personality characteristics, for the circulation of goods, sales, has a positive role in promoting. For a long time, the Chinese ancient and modern scholars are promoting zhuangzi simple thought, namely & other Simple and throughout world mo and battle beauty & ability; , creating black, white, gray tone to rational distribution of light colour, modelling, and the pursuit to ink to shed shape and yue, s quality and hasten the artistic realm of the spirit of rhythm, the colors of the picture is very harmonious, simple but elegant of serenity. Based on this concept, the author chose to ink painting as a decoration style, at the same time with the plum, bamboo, orchid, lotus, respectively as net yan fluid, eye essence, essence and nourishing cream carton packaging decoration, with Chinese traditional poetry, ancient sweet patina, elements of Chinese traditional culture and modern business philosophy of perfect fusion. ( 1) Net yan fluid. Plum flower pure elegant, on the net yan liquid packaging ornament sporadic plum, sparse cold leaning, and echo of inky stems, wash the lead China meaning ( As shown in figure 2) 。 ( 2) Elite fluid. Bamboo, evergreen, tall and handsome, handsome at outside, and escape in the heart. Essence is the high nutrient enrichment, with lines in pen bamboo as a decoration, more highlights its powerful ( As shown in figure 3) 。
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