The advantage of cosmetics: brands choose cosmetics OEM

a advantages, reduce the cost of

to reduce the production cost is the key to maintain profits. If at home to reduce the production cost is not possible, then look overseas, or to invest abroad, development outsourcing or OEM production. Many European and American cosmetic brands are using overseas OEM production, and reduce the risk of the investment and cost directly, in order to obtain higher returns.

advantage, increase product variety

for a single brand dealer, because the brand has been very famous, has certain customer base, wanted to explore more types of products, cosmetics manufacturer OEM generation of processing way also can yet be regarded as a shortcut. Product development and market orientation tend to have a period of time, brands need to have their own product formula can use cosmetics processing products, quickly fill the market gap, seizes the market. Some brands are good at production, for example, on the other hand, face cream products, but in the aspect of the mask is lacking, then can adopt the way of OEM generation of processing, from the outside to choose good at mask production of guangzhou cosmetics OEM generation of processing plant, such not only saves production time, but also reduce the production cost, but also can obtain high quality of the mask. Three

advantage, give a full play to the superiority of the enterprise's own

some cosmetics brand competitive advantage lies not in its production, but in its broad sales channels and perfect after-sales service. Then, choose cosmetics OEM generation of processing is almost the two sides a win-win cooperation way. Watson, for example, with their sales channels and service network all over the world, does not need to produce products, to provide the reputation of high quality products to win customers. Four

advantage, advantage of trial and error to reduce losses

the market is changing all the time, some cosmetics brands often use trial and error into the market, and they will choose cosmetics OEM way to detect the possibility of entering the market. Brands have outsourced product cosmetics OEM small production, and then to the market to see the market reaction, if the response is good, the brands can be mass production, to launch new products, new brands of their own; If the response, brands can also terminate the OEM contract, plans to give up this product into the market, so that you can use trial and error, to get more opportunities, reduce the risks.

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