Taobao live has become a new growth point of beauty makeup brand

Driven by consumption upgrade self consumption is still the industry one of the main driving force. In appearance, the level of the moment, the consumer is willing to spend money on face. In the third quarter, according to data from the National Bureau of Statistics (NBS) 2019 years ago, club zero total year-on-year growth 8. 2%, among which the cosmetics retail continue to maintain rapid growth, year-on-year growth in 12. 8%. Beauty makeup industry high-speed growth, heading for consumers. Structure on the one hand, consumers are tend to be younger, after 90, after 95 as the main consumption, beauty makeup industry from the supply end of the original drawing demand side, to the present stage the demand side feedback supply end of the shift. On the other hand, more and more men to join the beauty makeup consumption camp, men's cosmetics market share is growing rapidly. With the development of mobile Internet and the rise of a new generation of consumers, beauty makeup industry marketing has in advance with The Times. At present, with the stars IP cooperation has become a beautiful makeup companies into flow directly and one of the common way, in this case, the star is not only in the traditional sense of the personnel engaged in her career, and weibo, WeChat, taobao live, little red book, trill KOL, quickly, and other platforms. It is worth mentioning that with the development of beauty industry scale is growing, standard specification, is famous for its high cost performance, pay more attention to the product function and beauty makeup brand reputation evaluation of home products volume increases gradually. Chinese beauty makeup industry has experienced from the big contract mode to the independent brand development. Given to the foreign capital enterprise open contract in our country, promote the rapid development of the local foundry enterprise. At present, in addition to the section head players have self-built factories, a large number of domestic beauty makeup brand still adopt the entrust contract production mode. Commissioned by the foundry production including cosmetics OEM ( OEM production) And ODM ( OEM) Two kinds of patterns. The former by foundry enterprise, according to customer's requirements, the use of customers to provide the formula for production, products labeled customer sales; The foundry enterprises to participate in beauty makeup product research and development, design and product formula and packaging and production, customer's brand products are usually posted for sale. The head players usually adopts the OBM ( Independent production) Pattern, namely, beauty makeup brand to develop, design, production, sales, brand model, for the brand operation. Capital and scale is one of the main factors which restrict the development of the domestic beauty makeup. Beauty makeup foundry enterprise in our country after years of development, has accumulated a world class supply chain ability, but the formation of independent research and development, production and brand marketing of closed-loop enterprise were rare. Chinese beauty makeup industry, although have a stake in, north bay, such companies have listed on the new three board, but influenced by capital of winter. Beginning in 2017, the United States makeup industry financing project gradually less but began to increase investment and financing amount. This year the Chinese beauty makeup industry financing most of them still focused on the wheel before B, financing amount is also focused on the level. Some phenomenal domestic beauty makeup brand such as VNK, Mary d better financing process has not yet published. Along with the continuous growth of national economy and national vigorously support for local culture, Chinese beauty makeup has become beauty makeup industry one of the important track. Nationwide for the domestic beauty industry is not monopoly brand, but as the Chinese beauty makeup brand continuously, the development of the industry has entered the fast lane. Double tenth in the last one, the Chinese beauty makeup is in an industry. Double in the last 11, beauty makeup once again become one of the hot category. Double this year 11 first 84 minutes, Tmall beauty makeup to clinch a deal the record in last day. Compared with the previous foreign big shop sign domination of the list, this year's double 11, the rise of Chinese beauty makeup is very obvious. Tmall released figures showing that the opening 10 minutes, the finches current declared to clinch a deal the breakthrough; 13 minutes, perfect diary also breakthrough & hellip; … By 1 point, Tmall double 11 $84 brand, including beauty makeup brand occupies 11, Chinese beauty makeup occupy four. In beauty makeup brand list, natural hall, the sparrow gazelles and perfect diaries and winona four Chinese beauty makeup brands to enter the top ten. This year, according to data released by the Tmall, double tenth time, the Chinese beauty makeup brand natural Tmall flagship store sales breakthrough # 4. 9. 8 billion, the entire network to 7. 4. 7 billion, of which 70 anniversary of the limited lipstick sold out 1 SEC, sell 13. 80000 cigarettes. And perfect new home products diary, for two consecutive years to become Tmall double 11 first breakthrough of the Chinese cosmetics manufacturer brand, the top Tmall make-up category list. Chinese beauty makeup brand continued outbreak, from brand and channel cooperation is more and more closely. During this year's double 11, the Chinese beauty makeup with a variety of marketing methods. Including jia-qi li has become a phenomenal events and eu her taobao live contest. In fact, in this year's double 11, taobao live has become a beautiful makeup brand, especially the Chinese beauty makeup of the new growth point. In the bargain, platform, the Chinese beauty makeup of detonation product sales steady win big beauty makeup. Data shows that perfect matte labial glair becomes double diary during 11 big hot style, sales more than 2. 73 million, in addition, natural hydrating mask also sales more than 1. 86 million pieces. Corresponding is that belong to the category of beauty makeup international hot style of big commodity sales is much less. Lancome powder water sales 620000, estee lauder little brown bottle sales more than 570000 pieces.
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