- - - - - - - - - - - - State administration for industry and commerce issued notice to strike hard and false illegal advertisement - Policies and regulations -

State administration for industry and commerce issued notice to strike hard and false illegal advertisement < p > 2017 - 03 - 16 13:25:20 < / p > on May 25, the state administration for industry and commerce 'about to crack down on false illegal advertisement notice', the following is a notice: in full notification regarding the crack down on false illegal advertisement in order to implement the State Council on the decision of the special action against commercial fraud, crack down on use of advertising cheat and mislead consumers business fraud, the state administration for industry and commerce under the State Council in conjunction with the State Council office for rectifying the central propaganda department, the Ministry of Public Security, ministry of supervision, the State Council, the ministry of information industry, ministry of health, state administration of radio, film and television, press and publication (gapp), the state food and drug administration, state administration of traditional Chinese medicine, such as department, issued false illegal advertisement rectification work plan, decision since May 2005, a year or so, false illegal advertisement rectification work. To effectively curb false illegal advertisement, the desired control target, regarding the contents and main measures notice is as follows: first, the renovation work, focusing on the punishment of false illegal advertisement, especially the health food, medicine, health care, cosmetics and beauty services false illegal advertisement, and the use of the Internet publishing false advertising. False illegal advertisement is investigated the following content: 1, the news report form to release advertisement; 2, consumers, patients, experts, and in the name of the image as evidence of health food, medicine, health care, cosmetics advertisements; 3, promote treatment or exaggerated functional health food advertising; 4, to exaggerate the function, ensure efficacy of drug advertisements; 5, exaggerated features, ensure cure medical advertisements; 6, exaggerated features, cosmetics and beauty services advertising of false advertising. Second, advertisers, advertising agents and advertisement publishers after the announcement, continue to engage in false illegal advertisement publicity, the administrative department for industry and commerce according to law shall be given heavier processing: 1, the serious problems of false illegal advertisement advertisers, advertising agents, in accordance with the law to stop ( Or limit) Its closed for its advertising, or requirements, shall be given a heavier punishment. 2, serious problems of false illegal advertisement publishers shall, in accordance with the law shall be given a heavier fines, stop ( Or limit) Advertising, closed, shall turn over the advertising business permit. To release false illegal advertisement media unit those responsible, at the same time by the relevant department in charge to party discipline, ZhengJi dispose. Advertising for goods or services is used as the false propaganda, suspected of a crime is constituted, transferred to public security organs according to law, shall be investigated for illegal behavior person of criminal responsibility by judicial organs. Third, relevant departments will use the mass media or the Internet, exposure to the typical cases of false illegal advertisement. The illegal advertisers, advertising agents and advertisement publishers list, conduct illegal advertisement warning activities. To be punished the advertisers, advertising agents, timely input of industrial and commercial enterprise credit supervision system, take warning, yearly check when key review public disclosure, strengthen routine inspections, the illegal act, the regulatory measures of reducing the credit rating. When necessary for cross-regional joint control or supervision. Advertising agents and advertisement publishers because of false illegal advertisement behavior be punished in accordance with the law, will lose to participate in the China advertising association 'creating advertising industry spiritual civilization advanced unit' of the selection. Four, in accordance with the 'false illegal advertisement rectification work plan' requirement, the administrative department for industry and commerce for the renovation work to be responsible for the organization and coordination, take effective measures, to focus on serious or typical false illegal advertisement. Information industry, health, radio, film and television, press and publication, the food and drug supervision and management, management of traditional Chinese medicine and other departments will also take corresponding industry management measures, to strengthen the governance of false illegal advertisement from the source. Five, advertisers, advertising agents and advertisement publishers must fulfil legal obligation, to establish the basic management system, and carry out the advertising strengthen advertising content review. Basic management system of advertising does not implement, false illegal advertisement issued severe unit, in addition to the punishment according to law, may take warning, head of the rectification, the relevant training regulations, announcements for advertising management measures such as key regulators. Six, the relevant units to carry out advertising activities, must operate in accordance with the law, establish the good faith idea, strengthen the social responsibility, to meet the serious harmfulness of false illegal advertisement, strengthen the study of laws and regulations, the problems of false illegal advertisement for this unit, take effective measures of self-check, purify the operating environment of the advertising market. Notice is hereby given that the state administration for industry and commerce ( Chapter) May 25, 2005