Shanghai jahwa in the first three quarters of revenue exceeds 5. 7 billion, hundred rough market sales are expected to usher in a turning point

Today ( October 24) Shanghai jahwa posted the report in the third quarter of 2019. According to the report, 1-2019 In September, Shanghai jahwa achieve revenue 57. 3. 5 billion yuan, rose 5. 81%; Net profit attributable to shareholders of listed companies is 5. 400 million yuan, year-on-year growth of 19. 09%; Implement the net 3. 7. 9 billion yuan, up 2% from a year earlier. Shanghai jahwa in the third quarter of the main financial data on earnings conference, Shanghai jahwa, according to the company of hundred star brand, have reached a stage goals, annual sales growth is expected to achieve a 'turning point'; Emerging niche brand, still keep high speed growth, early rev, jade ze, and other brands, in 1 - Achieved 30% in September 50% of high-speed growth; Nightfall suffer indignities moderate competition in the market, growth is slowing. Expected to usher in a turning point of hundred Shanghai jahwa, as one of the stars of the company brand, since this year launched a series of hundred brand upgrade, has now reached a stage goal, expects annual sales growth is expected to be present in recent years since adjusted upward inflection point. Thanks to hundred rough market multiple dimensions such as products, channels and marketing efforts. In the first half, introduced the use of dormancy of hundred tank freeze-drying technology of seven white freeze-dried mask. In the third quarter, and listed the second generation of hundred third part of the essence, tai chi and enable the serious actor ma t shirt. This is nine years later, the star of hundred anti-aging products, welcomed the new upgrade for the first time. In terms of channel, in September, Shanghai jahwa with China's largest duty-free luxury operators - — Exempt group reached cooperation, become the first to enter the sales channel of hundred local beauty makeup brand, it provides to the international stage of hundred excellent stage. The move, and in August of this year when the national leaders to visit dunhuang is protection of cultural heritage, carry forward the traditional culture of related instructions. Hundred dunhuang academy, hand in hand with the signing of the 'flower' dunhuang culture IP, announced that the two sides will cultural project to carry out cross-border cooperation. On the road of cross-border cooperation, and depth of hundred bound to Chinese culture, launched the 'tai chi and street dance battle' project. Actively seeks the hundred rough market, won popularity among many young consumers. In the trill, the little red book, weibo and other social media, hundred rough market hits, the amount of exposure, topic discussion and interaction rate, are doing well data. In offline, hundred new ads also appeared in the Shanghai hongqiao airport, shenzhen baoan airport, chongqing metro, store and other large department stores. Through various channels and goods turnover fell sharply on the channel layout, Shanghai jahwa is planning to increase the special channel business lines. This is a plan to come Shanghai jahwa special channels of high-speed growth. In the third quarter of 2019 years ago, Shanghai jahwa and utilization of resources, after three years experience and experiment developed B2B and special channels, such as B2B2C realized by more than 60% growth. Shanghai jahwa believes that the channel as a new formats, in the future as its business model gradually mature, or will bring greater inventory consumption and new growth point. As a multi-brand and multi-channel platform company, Shanghai jahwa strategy is a complete coverage of all channels, at present, the integration of online and offline, channel development together with the brand. It is reported, Shanghai jahwa has eight channels and 300000 control network laid, 1 million POS replenishment, the core competitive advantage, become the moat of Shanghai jahwa, enhances the risk resistance of Shanghai jahwa and ability to resist cycle. In offline channels, Shanghai jahwa in business channels to maintain the growth momentum, and take the lead in foreign investment channels of account department. In view of the traditional CS channel, Shanghai jahwa to 'standard extraction of hundred' as the main, with a certain volume in the market. Multi-channel development trend, Shanghai jahwa inventories fell 8. 3%, it is nearly 11 quarters, 2 quarter year-on-year decline in inventory for the first time. Inventory turnover days also plunged 22 days to 118 days, shows good inventory management level. Positive change to embrace at present, the main consumers of Shanghai jahwa has spawned, nightfall, soup mihoshi of hundred and gove the four stars of the breakthrough tens of billions of retail sales brand, but if you want to foster brand level more than billion, obviously need to focus on the broader market and in the future. In the future, perhaps in the Z is becoming a main market consumption crowd from generation to generation. 300 million the number of generation 'Z', no doubt, is the life-blood of any a brand can ignore. Insight to the changing market, Shanghai jahwa is also a positive change. Especially on the content marketing, Shanghai jahwa are closer to young people. In the third quarter of 2019 years ago, Shanghai jahwa digital media investment surge - — With hundred 'beauty is the best revenge' represented by the viral video digital marketing project, not only achieved a bright eye the transmission of data, also promoted the sales performance of ascension; Rev. With world-class exhibitions at the beginning of 'genius of relativity - — Einstein's vision to the world 'joint promotion, have good performance on exposure and reputation; This a series of actions, is the result of Shanghai jahwa hug young consumers. And published today in the third quarter earnings, also confirms the changes from the side effect.