Shallow light cosmetics packaging design 'little thing'

Disagree is the outer packing product packaging design, a lot of enterprises are all think so, don't need to care too much on packaging, it's just a packing, just product do well, the idea for this for many enterprise stumbled on the packaging. Packaging is the first step of consumer contact with the product, as the saying goes: the tailor makes the man horse saddle. A good image to attract consumers, can also be under the brand of the same quality get extra points, so as to get the favour of consumers. So how do you think of packaging design? Packaging is not art, but solutions are a lot of people are 'look' for the packaging standards, think good packaging will be moved by the consumers, so that consumers pay for your aesthetic level. Inevitably, this also is a kind of evaluation criterion. Packing is the difference between design and art is the solution of an enterprise, and art is the emotional expression of values. Art pays attention to emotional rendering and express personal feelings, pay attention to the technique of expression skills, excellence and packaging design is the nature of the problem of enterprise. The essence of art is to arouse people to the life, thinking, and the problems of the society, the future packaging design to destroy the nature of people's thinking, help people to make a choice. The best criteria is: in the same category of shelves, you can let the consumer choose you rather than other similar products. How to do a good packing? 1. Strategic positioning combined with packaging design strategy, mentioned a lot of people feel 'empty', because many companies ignore the importance of strategic design, so it is hard to have the strategic thinking. Many executives to target as a strategy, such as: our 2017 turnover of enterprise strategy is how much, what is the market share. This is just a business goal, rather than strategic, path and methods of the strategy is to achieve the business goal. Strategic and packaging design how to combine? Strategy is thinking about the origin of packaging design, packaging design is the creative expression strategy. Say the strategy is the origin of packaging design thinking and the reason is that strategy and packaging design is: 'a in the same boat', the strategy is the enterprise target path and method of packing is the embodiment of the enterprise strategy implementation, strategy and packaging are complementary to each other. How does the positioning strategy? （ 1) Find the key competitors. Develop the brand strategy of the first step is to find the key competitors, because the market is not among you want to sell their products to consumers, but there are a lot of home. If you are one of the market and channel of national brand, but you are not the boss, you can put the industry leader as his key competitors; If you are a regional brand, to do research, see the products and services they want to do which enterprises to do the best on the market, which has the most customers, so there is no doubt that it is your main competitors. （ 2) Get the position. If purely from the packaging and ugliness packaging design, you can only make a nice or very aesthetic packaging, just show it to the user, they will think you do is great, but the final feedback on the arrival of the goods shelf, consumers finally won't choose you, but choose your competitor's product. It's related to key strategies: foster strengths and circumvent weaknesses. However 'avoid short' does not allow you to find a competitor's weaknesses directly, but to find the competition 'the biggest advantage of the inherent shortcomings', to form the strategic positioning of their own. 2, brand system based on strategic positioning, brand system began in packaging design. From the category of value to the brand value, from the brand name for the brand symbol, the whole of packaging design, by two large category and brand value to its importance. （ 1) Category value category is everywhere, you go to the supermarket, every shelf basic represents a category, and again in every major category contains a lot of segmentation category. Category is based on consumer demand, and not only belongs to the product properties. Category exists in the inner demand of consumers, it is the combination of consumer demand. The core value of the category is the demand of the consumers for this category of the concentrated expression. Such as whitening and hydrating, acne, repair the category is to protect skin to taste value, was in a brand planning, forget how big is your product and competitive differentiation, because of the first to find in this category: what is the value of the category you in circles. Because category value is a circle, the circle is the inner demand of collection, in the circles of brand, will enter the consumer choice range. （ 2) Brand value to determine the core value of brand category, seeking market differentiation value, to distinguish between the existing market, at the time of the core value of certain category differentiation, category's stage of development is very important reference factors, even sometimes become the decisive factors in the core value of certain category differentiation. Packaging design is on the whole brand system including category value and brand value of creative visual communication. And brand by differentiation of brand value, the name, character, advocates, symbols, visual and brand strategy into product packaging ideas at the same time, make packaging brand core communication medium, accumulate brand assets