Research on product design and packaging in industrial design

【 Abstract 】 In recent years, with the level of science and technology unceasing enhancement, product design and packing also ascend to a one stage. Industrial design as an important link in modern enterprise production, is a quite important link for the sustainable development of enterprises. Industrial design in product design and packaging, the author of this paper research on a series of discussion, thus for enterprise to develop new products, improve the level of packaging to provide important basis, to improve the industrial level of our country. 【 Keywords 】 Industrial design product packaging design research of industrial design is a matter of the great cause of national and social development. History clearly tells us of the last century, western developed countries is also developed in the industry, developed and developing countries to do rise, the rise of industrial design is a must. The development of packaging industry are also tells us that industrial developed country the packaging industry is also quite developed, a country to really get rid of the bondage of traditional industries, we must achieve modernization of packaging, fundamentally enhance the core competition of the products, the era of accelerating product internationalization process. 1 product design of industrial products. 1 product design in the design of the industrial products of necessity of the development of its own time, every industrial products objectively reflect in a certain historical period, in a certain historical stage of development of science and technology development level and the current era of people's aesthetic point of view. As a result, has strong era characteristic and artistic aesthetic feeling. With contemporary products must be reflected the current people easy to accept and love the product, it is the necessity of developing era. In the current society, the industrial product becomes a product after being into the market, the market also to a certain extent, means that the great challenge of this kind of commodities, can adapt to the development trends of history is implemented according to the design of the product. 1. 2 product design function transformation in recent years, along with the development and progress of The Times, the function of the products is diversified, so will inevitably promote the product toward diversified development direction, and the product function transformation is with the current people's lives are closely and closely linked. In the midst of modern society, the design of the product objective reflects the scientific and technological level, and the development of science and technology will have important influence on the design of the product. In the modern society, the development of science and technology is the forerunner of the current industrial product design, industrial design is on the basis of the existing science and technology changes, in the development of science and technology of every phase or a period of history only on the basis of the development of science and technology will appear larger changes. 2 product packaging packaging design of industrial design in a certain sense also belong to an important part of industrial product design, is the so-called before packaging in order to avoid goods of wear and tear, as the development and progress of The Times, commodity market competition intensified, people became more and more personalized demand for commodities, so product packaging design is becoming more and more obvious. Under the current commodity driven, good packaging design to some extent can better reflect the value of the goods, the largest extent, improve the consumers' desire to buy, so the function of commodity packaging design to stimulate desire to become a very important factor. In the increasingly fierce competition environment, industrial product design features not only brought to the attention of the consumers, industrial products packaging function has also been more and more attention, as a result, this will force industrial enterprises in improving its product quality and to improve product packaging quality. 3 industrial product design and packaging in promoting industrial development the important role of 3. 1 the source of industrial design is to promote economic development review of the historical process of world economic development, it is easy to find, the development of modern industrial technology for the development and progress of the world economy to lay a solid foundation, also for the economic development and progress of the development of industrial design provides a very important role. The progress of the industrial design makes quite a lot of countries and regions formally entered into the ranks of the developed countries. Industrial product design has a great function to promote the development of economy, so the current world economy has shown by the material investment to intellectual investment momentum. The current entrepreneurs are investments in strengthening the design department, the design of the product as to the life of enterprise development. The future of the industrial design also leads people to consumer trends in the transformation. Consumption is in maximum extent, promote the great development of production. Product packaging is happening with the current consumers more and more closely linked, since the reform and open policy, our country national economy to gain great development, along with our country economic structure adjustment, the product also gradually towards the world market, to participate in market competition. 3. 2 industrial design and industrial packaging is an important approach to improve product added value of modern industrial production allows a lot of industrial products into homes, in recent years, along with the development and progress of The Times, people on the basis of requirements product quality of goods is also put forward new requirements, so goods immediate value multiplication and pleasing to the eye, more and more get of broad consumer love, exquisite packaging of goods into the hands of consumers, greatly improve the economic benefits. This not only increase the added value of products, greatly improved its artistic charm.