Products series of packaging design information identification

[abstract] products series packaging design should be combined closely with the packaging form and product features, and enhance the packaging and consumer communication and interaction, to enable consumers to quickly and accurately perceive and memorization product information. [key words] products series packaging information to identify and store shelves in the supermarket, we often see the same brand of a few very similar product packaging, they form a unified and orderly visual effect on the overall portfolio, just make a little change and the difference with some details, such as design of the color, design style, text annotations, or just change the position of pattern and text, and so on. These products packaging looks almost identical to the sichuan, not carefully information identification, even hard to distinguish their respective purposes, especially for the elderly, due to the reduced vision, they will not be able to separate purchase similar goods, in the process of using many takes misuse by mistake will occur. A series, packaging, packing and information recognition is consumer of the product visual experience, is the direct and main product personality. Series packaging is a trademark, brand of different kinds of products to unified design with a common characteristic, USES the use relatively uniform structure modelling, color clear, graphics and text, which is to form a unified form of the characteristics of the products, to strengthen the consumer of visual identification of the product and brand effect. Information recognition refers to the consumers by packing for product information and using function. Information to identify the content mainly includes the product name, features, composition, net content, production time and shelf life, instructions, etc. [3]. Series packing on the function, as it were, with packaging is no different from other types of products, namely, build a bridge of communication between products and consumers, and consumers to the series of packaging information recognition 'means with the validity of this kind of communication, to a certain extent determines the product can be perceived by consumers to understand, then promote the product was purchased and used. Second, the existing problems of domestic products series packaging field investigation, the current domestic products series packaging design adopts the main packaging: the style is outstanding brand VI, uniform color and overall layout arrangement, simply replace the product name, product composition, method of use, such as text messages, transform part of the packaging structure and shape. Obvious, these design form performance for the integrity of the visual image of the brand effect is clear, but in the terminal display and sale of products series packaging design also has certain problems: a. Series packaging visual elements, layout form is relatively single, graphic expression is relatively weak and almost exactly the same. A pure pursuit of the unity of the visual image and ignoring the monomer wrapper inside and outside information unification, which affects the product personality information transfer. b。 We can also see that some series packaging form and content is related to a certain extent, but its image and performance in the law does not conform to the target consumers of cultural features, value concept, life style and aesthetic psychology, the lack of unique individual character and interest, confused sex when consumer in interpreting the packing can rapidly and accurately grasp the product appeal points, sometimes produced confusion or misunderstanding, affect the communication and interaction between products and consumers. Third, the design strategy to explore 1. To deal with the unity of the series packing inside and outside and change, enhance the unity of product features and packaging forms. When making series of packaging design, to deal with the unity of the series packing inside and outside and change, make the series packing integrity of the monomer and personality to achieve a perfect balance, both enable series packaging to present a more unified visual image on the shelf, and can make consumers more rapidly and accurately distinguish features of item, to avoid a situation where buy misuse by mistake. This requests the designer should be a clear understanding to the product function and characteristics, on the basis of according to the requirements of the series theme and ideas, to develop exclusive features of products or unique selling point, through the creative and performance converts products appeal to a highly recognition and ideographic function and can convey meaning akira graphics, text, color, material, etc. , for different products appeal to the most appropriate art forms, to accurately convey the product function. Finally let products by consumers in a wide variety of shelves strong perception and accurately recognize and remember. 2. Adopting universal design concept, to be easily identified by information is concise and easy to understand. Remove elements in the design, use the most simple design language to express pure product demands. From excellent packaging have sprung up in recent years, we can see a lot in these areas can do a design work. For example, shown in figure 1 Space. NK。 Series packaging, mainly USES the plot design, cause the coherent effect of consumers psychologically, highlight the brand overall image. While doing the different actions on the package of the image of a bear, in line with the product features, highlight product use function features, played well explain the function of the product characteristics of auxiliary words convey information.