Product packaging design analysis of the cultural characteristics

【 Abstract 】 As an important medium of cultural information transfer, packaging can be designed by combining specific image to highlight certain cultural ideas or psychological implications. Any kind of product packaging, including not only its inherent features, is also the carrier of a kind of unique cultural connotation. Based on the characteristics of cultural perspective, in-depth discussion of product packaging design, the hope can continue to increase the cultural value of product packaging design. 【 Keywords 】 Product packaging; Culture; Characteristic; Modern design in the process of social development, all kinds of human need eventually comes down and transformed into cultural needs, it shows that has a close relationship between design and culture. Packaging design image in passing cultural information and highlight specific psychological implication has an important role. Especially the modern packaging design, in order to better meet the demand of consumers' cultural identity and aesthetic requirements, it is necessary to strengthen the popularization and application in product packaging design culture. One, the main characteristics of culture in product packaging design, A) Value time characteristic value times is the product packaging design is a basic feature of culture. In the process of design any kind of product packaging, all need to culture and history which contains colour, considering it's decided to its strong modernity characteristic. Is due to the body of the product packaging design, so design main body in the design process can subtly consider the unique culture and popular culture at that time. From this perspective, culture itself is contained in the product packaging design specific, can mapping, the characteristics of the time the product, the product packaging design for us to research and develop strategy has an important guiding value. Aimed at this situation, we can from multiple perspectives to consider product packaging, we can dig out the product creation background of political art, science and technology, as well as the development of social economy and ideas about the situation. In terms of overall culture in product packaging design, distinctive in imperceptible influence and change the public cognition, concept and value orientation, that is the product packaging design culture in the embodiment of the value of The Times characteristics. （ 2) Characteristics in product packaging design, the diversity of cultural characteristics of another embodiment is the diversity of cultural forms, embodied in the following several aspects. First, implements form for artifacts shape, the embodiment of the product packaging design refers to those who can grasp and perception of physical product form, is the important basis of construction product packaging culture, mainly based on the marketing as the basic development goals. Product packaging design is essentially a kind of comprehensive art, economic and social elements such as creative activity, can reflect the particular era under the background of social productivity development level, can also be for the public to the packaging design aesthetic and analyses the effect of the unity of cognition and creation of creation. Second, the system configuration, as a kind of social activities, product packaging design in the process of production also need to rely on standards, regulations, policies and procedures, etc. Although these systems will not comes in contact with cultural resources, but its development level and nature of the final by the energy conversion between designer and cultural resources. Third, in the design of packaging culture, spiritual culture form designer needs for public purchase and use goods in the present of feelings, wishes and requirements for comprehensive consideration, this is the embodiment of spiritual and cultural form. Second, the characteristics of culture in product packaging design of specific application, A) The application of the Chinese zodiac culture have a special meaning to the Chinese zodiac culture, is a favored by mass of folk culture. Along with the development of the product packaging design, simple in zodiac image of static graphic design mode has been unable to meet the needs of consumers in the new period, so pay attention to the change in the actual application and the innovation culture in packaging design, the application of ideas. On the one hand, pay attention to the open thinking, increase product experience effect and visual sense of conflict. For example, in designing cakes boxes, can be rendered with stereo zodiac design, combined with some allusions and idioms of creative design, so when open the product packaging products, will see more dramatic help pleasant, at the same time also can improve the interest. On the other hand, attention should be paid to in combination with regional features, enhanced security correspondence product culture. For example, in view of the uygur and hui, product packaging design, to give priority to with cattle and sheep the two zodiac, so that we can more in line with their psychological needs.