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Packaging design change style, cosmetics to win the favor of the consumer fashion

by:XJ BEAUTY     2020-08-16
With the development of our country's economy, the international influence is also big, China has become a unique fashion. In our country, many cosmetics brand packaging with a strong Chinese element attracted the attention of more consumers. Whether in the mall or supermarket, we can always see a variety of samples. Like new skin care products, let consumers try to set up special samples. Such not only can let consumer experience, in the form of consumer products, can also according to the empirical results to decide whether to buy, it is popular with consumers, which formed a more mature sales model. In cosmetics trial, however, we found that the cosmetic samples of safety and health problem is very serious. Situation is not only a large bottle of sample consumer public trial, increase the health hazards. While there are some cosmetic bottle to use of the study, is very small, but still need a lot of people use the number of inside. Will inevitably happen, many people use common health security problem, cause the cross infection, etc. If we can design and manufacture of a smaller, more convenient and cosmetics packaging, and can meet the demand of the disposable use, must be very popular. packaging costs but also to control the market in a larger extent. Try to cosmetics packaging is different from the traditional cosmetics packaging market, the use of cosmetics packaging on the choice of material is given priority to with plastic. Can make the cosmetic bottle inside the external maintain constant temperature, at high temperature from a technical perspective, improve insulation cosmetics bottles. Launch such cosmetics packaging, packaging should be no problem, the key is in the cosmetics packaging costs, apparently after this special processing of cosmetics packaging costs will rise greatly. The mass market in the long run, with the application and reduce costs, the key is early popular manufacturers need to introduce the innovation consciousness. Almost every product comments will prompt the cosmetics store in shady and cool place. This is because the fear of the sun and high temperature environment, check the cosmetics manufacturer packaging. Affects the quality of the cosmetics products, as people work relative freedom and life quality improvement, for beautiful to love women, must carry cosmetics, cosmetics placed a cool environment becomes difficult. Because there are cannot solve the demand, so in any environment cosmetics will not affect the product quality problems, also need to rely on the cosmetics packaging fundamentally solved. Women are the most sensitive consumers, often because of a good design or trademark, can be moved by her. A successful packaging design not only can quickly attract the attention of consumers, and can make people think in packaging products, including quality, taste, shape taste, an immediate impulse purchases. So, cosmetics sales, packaging is important. Especially, many small and medium-sized cosmetics enterprises do not have enough advertising and promotion and advertising support conditions, if the packaging can be hard work, from the packaging of the product brand construction is the right approach, packaging design is an important part of brand construction. In many small and medium-sized enterprises in our country, really realize the importance of packaging design, and put it as a marketing and brand promotion project do not a few. So the cosmetics packaging design is to follow certain rules: the first is targeted, like 30 and 40 years old women, color and pattern recognition ( Aesthetic) Is a significant difference; Reference commodity competition, the second in the study of their packaging design, must be in their own package build and strengthen our differences; Third marketing, the function of packaging in a terminal silence dumping, sales of packaging function, promote the packaging must be considered from the economic and practical, on the one hand, improve the added value of products, by design, on the other hand, through the necessary design satisfy people material and spiritual needs, because the influence of the design, packaging design change style, to win the favor of the consumer fashion.
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