Modern cosmetics packaging design

Cosmetic is not only a kind of commodity, but also represent a culture. packaging design is not just for a commodity packaging design, should also conveys the brand culture connotation, and people's pursuit and thought connotation, and get the support of the brand recognition of consumers and potential consumers. In the international market of high-end cosmetics are very pay attention to the appearance of packaging design, because the packing quality to a great extent, affects the sales of cosmetics. High-end cosmetics has its clear brand positioning strategy, let consumers interested in brand concept and packaging characteristics. As product is closely related to the beauty industry, cosmetics packaging requirements, functional protective and decorative. And, with the improvement of technical level, the introduction of new technology, new technology and application, the development of new environmental protection materials and alternative, cosmetics packaging is gradually highlight the development of personalized, safe and convenient cosmetics packaging more and more get the welcome of the market. packaging is to move people, and fluent line, the details of the noble LOGO reveals a distinctive status and product quality. The trend of modern packaging design change a lot, is now shifting from the emphasis on functional and rationality to pay attention to emotional humanization. packaging is also the innovation of the structure design and decoration design, pay more attention to the structure of the packaging design, colour is applied, such as graphic layout form factors of visual communication between consumers and affinity relationship; Pay attention to the pursuit of artistic quality, make it natural and affinity to the connotation of expression products, touch the consumer emotion, make full use of consumers' emotional psychology to enhance brand value. Three principle 1 cosmetic packaging design. Accurate successful cosmetics packaging to accurately convey the content of the information in the first place. An accurate, is must to make packaging design simple, reach the designated position, bright. Accurately convey the product information for packing modelling, colour, design, can't fly in the face of consumer habits, so as not to cause misunderstanding. Figure 1 is a Dior perfume boxes, concise and simple, will be built in five bottles of different shape and scent of perfume shown visually in the form of pictures on the package the main facade, accurate packaging contents message clearly, at the same time, highlight the brand LOGO, that cause the consumer's purchase desire. 2. Striking cosmetics packaging should play the role of promotion, must be able to attract the attention of consumers. Therefore, novel and chic modelling, thunder-and-lightning colour, beautiful clever design, each has the characteristics of the material can make cosmetics packaging present a very marked effect, attract the attention of consumers and generate strong interest. 3. Good packaging design must be lively, clever, have individual character and aesthetic feeling. That is to say, the packaging of modelling, colour, pattern and material need to be able to attract consumers favorite emotion, so as to stimulate their purchasing desire. Good packaging design itself can speak, can make the connotation of the cosmetics be vividly portrayed, can reflect the cosmetics impress consumers' qualities, and make consumers favor. Anna sui cosmetics packaging, for example, have extremely strong fascination, let a person feel a kind of strong visual shock, beautiful but not make public. As shown in figure 2 of Anna sui powdery cake and lipstick packaging has the mysterious luxurious feeling, in the packaging design using the stereo carve patterns or designs on woodwork, rose pattern, and the structure of the big four square, imitate the cartridges of the last century, has a strong sense of restoring ancient ways. Stereo carve patterns or designs on woodwork of lipstick packaging products is very delicate, and has a strong personality charm. 1 the elements of cosmetic packaging design. Text & ndash; Art convey symbolic text is to convey ideas, communicate feelings and information, to express a certain topic content of symbols. Commodity packaging on the brand, name, caption, advertising words as well as the cosmetics manufacturer or distribution unit words, reflects the essential content of the packing. The cosmetic packaging design must take these words as part of the packaging design to plan as a whole to consider. The cosmetics packaging design key points are: text concise, real, vivid, easy to read, easy; Font design should reflect the commodity characteristics, nature, uniqueness, and has good recognition and aesthetic function; The text arrangement with the integral design of the packing style should be harmonious and unified. South Korea landscape Xuan cosmetics ( As shown in figure 3) Packaging is the use of elegant calligraphy font and rules of the Korean font to highlight the brand of products, a complete set of cosmetics packaging is simple and pure, clear, has good recognition and artistic quality. 2. Color & ndash; Visual impact of packaging design of cosmetics packaging design and colour is applied is of vital significance, can make whole picture design conception, the composition is closely linked. packaging color design based on people's habit of lenovo and color, often using exaggerated and discoloration of these two kinds of methods of art. As shown in figure 4 chanel cosmetics packaging use the color of black and white alternate with, reveal the product's personality, a strong visual effect. packaging design thinking at the material and structure a good cosmetic packaging not only forward-looking ideas on art design and conception, and select the most appropriate packaging materials ( Such as cardboard, plastic, glass, ceramic, metal, etc. ) , from the aspects such as modelling, colour and decoration shall be the embodiment of the comfortable and communicate, and make it truly reveal the deep brand culture and the ability to arouse the desire to buy strong consumer.
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