Men like cosmetics brand suits

Women there is no doubt that hold up cosmetics market up half the sky, and male consumers not to be outdone. YSL and givenchy brand launched a limited edition set gift box, the majority of buyers for male consumers. According to YSL and givenchy brands such as feedback, they launched a high-end cosmetics box are mostly bought by male consumers. Brand reasoning which is straight men buy gift box to give gifts. It's almost become the current trend. Buy cosmetics of men, in fact, is not only for the sake of self, it has become their strong social means & ndash; — Perfume to send friends send girlfriend, lipstick. On valentine's day and 38 women's days, Chinese valentine's day, Christmas day festival, men buy lipstick in Tmall accounted for more than 50%. Men buy lipstick especially high-end brands, such as givenchy, YSL, armani, MAC and other high-end cosmetics manufacturer brand into a target the male consumer groups. Lipstick givenchy suede 70% by male consumers buy; Buy the YSL yves saint Laurent lipstick male proportion is as high as seventy percent; SK - II former boyfriend mask over 40% by male consumers buy; Mr Zuma which perfume has 50% of consumers are male. With 80, 90 as the main body of the new middle growing, high-end beauty makeup the consumption trend is obvious. With the popularity of mobile Internet, purchase channels increasingly diversified and convenient. As a result, those who did not set up shop in three or four line city high-end brands can also reach consumers. Despite the pursuit of beauty, beauty makeup product actually is endowed with more social elements. Young beauty makeup behind consumer trends, the high-end and specialization is the change of consumption idea and consumption environment. , for example, men beauty-care is becoming a new blue ocean market, rapid outbreak, trend and high-end refinement and specialization. Men use beauty-care continues to increase product quantity, brand choice more and more high-end, professional brand and prefer the man. Brand have sensed the change of market trends, are promoting high-end brand in the Chinese market. Since 2018, estee lauder's high-end brand DARPHIN brahman introduced into China market. Before this, LG life health, high-end brand SU: m30 & deg; , VDL and shiseido's high-end cosmetics manufacturer brand NARS successively in China market. Source: Beijing business today
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