Meidi huier fake goods flood channels of reforming in China

Because of the identity of the 'Korean national mask', meidi huier in the Chinese market by many consumers. Now, in order to better foothold in the Chinese market products, meidi huier intention through to crack down on fake goods, launch new products such as way to reshape the image in the Chinese market. Last year, the south Korean cosmetics exports to 5 trillion won ( About 30 billion yuan) , of which exports accounted for about 40% of total exports. As the Chinese market pull function on the south Korean cosmetics industry plays a more and more big, south Korean cosmetics enterprises are also get rid of the chaos in early China, creating more specification for brand development space.

& other; South Korea's national mask & throughout; The identity of the meidi huier in the Chinese market by many consumers. Now, in order to better foothold in the Chinese market products, meidi huier intention through to crack down on fake goods, launch new products such as way to reshape the image in the Chinese market. Last year, the south Korean cosmetics exports to 5 trillion won ( About 30 billion yuan) , of which exports accounted for about 40% of total exports. As the Chinese market pull function on the south Korean cosmetics industry plays a more and more big, south Korean cosmetics enterprises are also get rid of the chaos in early China, creating more specification for brand development space. For parallel recently, meidi huier said it would extend product line from the mask to basic skin care, body care, makeup and cleansing is prevented bask in four categories, a total of 15 new SKU. It is understood that the 15 SKU will be listed at the end of 2017 to 2018 in succession. In addition to rich range of products in China market, meidi huier will also be on the market has been the problems of fake goods and price solution is put forward. For Chinese consumers, meidi huier is not strange. In April 2009, meidi huier Korea L& parent company; P cosmetics co. , LTD, a dozen Korean top dermatologist project developed clinie lai silk mask; In 2012, & other; Clinie can rice & other; Officially changed its name to & other; Mediheal meidi huier & throughout; And through the way such as overseas online shopping cognitive by Chinese consumers. Meidi huier into China since the replicas sometimes appear in the market. Meidi huier admits, meidi huier channels in the early to enter the Chinese market is numerous, lead to back with several companies, consumers can't distinguish who is the real thing, at the same time brand lack of market control, this led to lower and lower prices, fake goods frequently. Although South Korea L& in 2015; P cosmetics co. , LTD specifically for Chinese consumers have launched meidi huier website in mandarin, Chinese website all goods with South Korea's official website, all south Korean direct mail home, but not completely solve the problem of fakes and replicas. , meidi huier, labelled by unified customs clearance, unified back, new power of attorney, embossed membrane cloth and the string of goods qr code five means to solve this problem completely. In April, according to south Korean HaiGuanTing statement in March, South Korea's domestic sales of duty-free from February 1. 305 trillion won dropped to 1. 06 trillion won, fell 19%. Because the south Korean domestic duty-free especially duty-free income is usually 70% HaiGuanTing predict 80% visitors from China, South Korea, in the next few months, domestic sales of duty-free shops will decline further. Is known, the south Korean domestic duty-free shops has always been the country's important cosmetics sales channel. The decrease in the number of passengers in Korea also from another Angle to Korea makeup companies to speed up the localization of the layout of the Chinese market. Younger strategic public information, L& P cosmetics co. , LTD is the south Korean well-known cosmetics manufacturer company, which owns meidi huier, T. P。 O, Mediental, Labocare cosmetic brand. In 2014, L& Revenue up to 3 P cosmetics co. , LTD. 1. 4 billion yuan, the net income of 78. 86 million yuan. 1-2015 Total 6 September. 884. 3 billion yuan, net 1. 93. 6 billion yuan. In recent years, South Korea skin care beauty products market. From South Korea brokerage Kyobo Securities, according to data from the Korean makeup in the second quarter of this year exports hit a record eight. $7. 4 billion, the main benefit from China and the us market is strong. In the third quarter of last year, South Korea more than Japan and the United States, to become the second largest source products, China's cosmetics market in France. Cosmetic industry experts, green board of capital partners Liu Maoran said in an interview with Beijing commercial daily reporter, Korean makeup in the rise of China mainly by the brand mostly good at taking & other; Individual strategy & throughout; 。 “ South Korean cosmetics group for the brand division of labor is clear, brand often when entering the market with one or two pieces of the item. This single product strategy can effectively strengthen the consumer's perception of the brand, and in emerging markets. ” In entering the Chinese market after a period of time, meidi huier also started to adjust products, behind the baseline is comply with the demand of emerging young consumer groups. Six basic skincare SKU included in the new product water GuangZhen essence, water GuangZhen essence dew, health, water, health essence, reservoir essence mask creams and whitening massage cream. A bet on the Chinese market Korean makeup in China, on the one hand from the Korea tourists and derivative consumption brought about by the Korean dramas, on the other hand, due to different audiences between China and South Korea, Korean makeup many emerging brands was welcomed by consumers in China and other countries. Meidi huier, SNP cosmetics manufacturer, A. H。 C, CLIO brand to global market sentiment on the goods, to drive the big increase in sales.
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