Mask brand positioning of the brand planning - - - - - - - - - Focus on cosmetics planning

Film of face of the global industry at home is focused on the mask in the asia-pacific region, in accordance with different forms can be classified as patch type, disposable type, mud, tearing type and powder type. Level era in appearance, classified according to the mask function including the whitening pale spot, pore water control moisture, oil control acne removing, cleaning, repair relieving, anti-wrinkle firming, etc; More mask integrating multifunctional properties on the market, such as whitening moisture, repair the acne, anti-wrinkle relieve one random combination, etc. All in all, appearance, but the arrival of the age of the level of consumption possibilities for skin care products, for different type of skin characteristics and different requirements of customers with parties a skin care solution. Skin care market is steadily rising in the world and the mask as a global female consumers in daily skin care consumption in the most common type of skin care products, and consumers have already not to belong to women now, in the male skin care consumer market rise under the blessing of the global film industry maintain steady growth. According to the forward-looking industry research institute, according to data on a global scale to achieve $6. 3 billion in 2017, 2012 - Compound growth rate of 12, 2017. 0%. Area, 2002 - In 2017, the asia-pacific region of the world face film market share rising year by year, from 67% to 84%, has become a veritable mask first market. From the growth of the asia-pacific region is an important engine of mask with same, 2002 - In 2017, the asia-pacific region face film market from 10. Growth of $800 million to 52. 800 million dollars, the compound growth rate of 11. 16%; And other regional growth more gently, by 2002, only five. $300 million increased to 10, 2017. 200 million dollars, the compound growth rate of 4. 46%, far less than the growth in the asia-pacific region. By country, China is the world's mask according to the statistics, the biggest market in 2017, the China film industry market scale up to 30. 000 million dollars ( About total 20. 8 billion yuan) , accounting for about 47% of the total global film market, almost occupy half the world market; Japan, South Korea ranked second, third, accounted for 19% and 6%, respectively. And the United States, France and Britain accounts for more than 4%, 2% and 2%. From the point of growth, China maintain a high growth rate of growth. 2003 - In 2017 China face film market scale compound growth rate of 17. 2%, the consumption in the world's major mask area ranks the first place, the United States, South Korea and Taiwan and other countries/regions face film industry growth rate, followed by compound growth rate of 12 respectively. 6%, 9. 7% and 4. 2%. Thus, if the growth rate, the Chinese film industry market prospect. From the period of using, Japan, Taiwan and South Korea in 2017 female consumers per 1. 5, 2, 2. 5 weeks use face mask product, but the Chinese female school-age average use every six weeks. In the future, with the steady growth of income per capita and the popularity of beauty economy, on the Japan and South Korea, Chinese female school-age use frequency is expected to have significantly increased, is expected to help China mask the size of the market climb to new heights.