Mask brand planning - - - Face film industry for the future development trend analysis

Through the late night with the most expensive mask, the truest portraiture that is the Chinese film of face of the market! Brand planning, together with you to discuss why the mask is the mass QingFei: 1, mask high consumption frequency, average consumer use twice a week 3, a mask is usually only used once; 2, the price is close to the current mask (guest average unit price is 100 yuan 5 - 20 range) , each piece for 5 - price 20 yuan. 3, easy to use, especially patch mask, usually can use anytime and anywhere; 4, the spirit of enjoyment, in apply face film, consumers can nourish the skin, not only can let yourself relax, enjoy the quiet. 5, experience cycle is short, can experience and get feedback quickly, easy to use habit. China waste lines skincare market mask brand analysis domestic mask brand mask the vast market in the future market space, according to the forecast, our country face film market capacity will reach 280 in 2021. 100 million yuan; According to the data shows that China's film of face of the size of the market from about $30 billion in 2015 to about 40 billion yuan in 2016, 33% growth; Liang Hongli BeiHao group general manager said, 'the mask rapid development since 2012, the compound annual growth rate of more than 30%, to 2016 the whole of China film of face of the size of the market has reached 50 billion yuan. Now, the mask is the only Chinese can challenge the international brand cosmetics category '. According to the report, China film of face of market penetration rate was 45%, the average weekly Chinese consumers use mask to 0. 08, according to our calculations, we believe that the future benefit from user penetration rate and the increasing frequencies of use, China film of face of the future market space is expected to double. 1 face film industry for the future development trend analysis, thin film of face of the future development trend is to cater to the needs of the consumers market, facial mask paste into the ultrathin film of face of revolution. Sell like hot cakes non-woven cotton material before, now market withering away, people began to find the thinner the comfortable, silk mask as the main body of the flake mask is one of the most powerful. Products in the form of a professional to do silk flower, for example, the brand by collating sales data that now basically used a silk mask people are reluctant to go back to using the cotton material of the mask. More and more people are so buy silk mask. This trend suggests that consumers are increasingly demanding for the mask use feeling. 2, sticker prices fell into a new trend in recent years, the surface film, eye film, film products such as the neck post should allow a low profile, posing in a prominent location in stores to display, and introduce different levels of preferential prices, to buy a gift, and draw a series of promotional activities, such as to add to the new highlight of the original of the off-season summer. 3, disposable and traditional Chinese medicine into the mask to be bestowed favor on newly gradually learned, Watson has its own brand and other many sleep mask gain favour, take the lead in the fashion consumers 'sleep' concept that is disposable, this kind of products usually apply a thin layer on the face before going to bed, and flushing of the program, type cream mask is close to skin cream, whitening, moisturizing and soothing effect, especially suitable for summer air conditioning room or sports water shortage of skin after use, so sleep mask it possesses the effect of the late frost and mask. Although sleep mask and wash colour film novel concept, but from the point of product composition and usage, with the traditional face cream, facial cleanser and mask the same, it could also be skin care products manufacturing enterprises in breach of the integration of the off-season market means of packing.
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