Looking for cosmetics and processing for product development? Brands in the process of positioning the several factors should be considered

for cosmetics brand, product development is very important, which means that there are new products to stimulate customers to consume, to retain customers. But not a lot of brand research and development strength and conditions, it shall entrust the processing cosmetics factory. and processing, product development and positioning consider mainly from three aspects: orientation of emotion and interest orientation and concept. XJ Beauty for done many brand products processing and research and development, has the rich experience, if you want to do the processing product research and development, or can we find oh!

a, cosmetics and processing, the processing cosmetics product development of emotion orientation!

guangzhou cosmetics processing and product development, is the most common emotional positioning, why, because of the cosmetics manufacturer industry are the main consumer groups of women, their nature is sensitive and emotional, in other words, they are more emotional than rational. So the cosmetics in addition to their efficacy, also has the effect of maintenance, it is in the maintenance of the effect at the same time, so the cosmetics by emotional positioning communication with female consumers. The most common method is to shape the brand story, as well as some sensational words, beautiful packaging and good skin feel. After all, most skin care products are not the instant effect of the product, must let the consumer to use, can reflect the effect that emotional position not to be sneezed at.

2, guangzhou cosmetics processing orientation of product development.

actually, interest orientation should is the basis of the cosmetic products, the cosmetics, it is not just to look at, must have a corresponding effect that protect skin. Water must be able to moisturize, whiten and natural has whitening effect, so if you found in cosmetics processing, processing product development formula whitening effect is particularly important, then you will boldly in whitening care products, and even brand can also be specified as the whitening and excellent brand, for many brands are officially valid.

three processing and product development, the concept of positioning, guangzhou cosmetics!

concept of positioning is also commonly used in cosmetics processing and processing of the product development process of the localization method. The so-called concept of positioning is a special concept to products, and make it different from competitive products of the same.

should consider the factors in the cosmetics brand positioning has many, but each brand is not the same style, so looking for cosmetics OEM development, XJ find Beauty, there is no wrong!

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