Lancome x FARMER BOB blind box of fire, the Palace Museum wen gen after another dark horse!

Blind box fire again recently, become a cosmetic beauty industry following the imperial palace, and after a dark horse. Blind box marketing from tide play gradually spread to the fashionable beauty makeup cosmetics manufacturer industry. Blind box of the secret lies in the word 'blind', in the open before you never know what is toy inside to protect skin to taste gift box? The mystery will provoke gambler psychology of consumers, buy to get great satisfaction, won't be buying couldn't help to buy again, so far has been to buy the right toys. Second, blind box marketing essence, is that it's interesting in patterns of consumption, make consumers get pleasure in the purchase, use experience. The joy of the game of toy consumption, sometimes far more than the satisfaction of protects skin to taste. On May 19, from South Korea wildly popular IP Farmer BOB, announced and beauty makeup brand lancome again hand in hand, jointly launched a lancome aurora water and lancome powder joint limited blind box and gift box design protects skin to taste. Lancome and Farmer BOB's target consumers are young people, they all like the pursuit of packaging high levels, new and interesting product design in appearance, it's for lancome and Farmer BOB joint cooperation provides a lot of fit. To set up the joint, the designer combined with lancome aurora the element of water and powder water box, designed two different BOB image - — 彩虹音乐鲍勃和鲍勃。 Shining Music BOB, self-confidence, and represents the ready to stage 'spotlight', and the echo of the 'aurora' symbol of the dream. While such as Rainbow BOB warm cure, the colours of the Rainbow with lancome powder water will decorate your life colorful. Combination of universality and individuality, assigned to the brand, the Farmer image changed BOB, combined with always quiet beautiful lancome, this wonderful fairy crossover, broke the inherent image of the dimensional wall on both sides, show is inseparable from the perfect balance between fashion and art, bring fresh for the consumer at the same time, also let both in the tide of cross-border joint stand out.
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