Japanese cosmetics market is gradually expanding the male skin care market to be reckoned with

According to Japanese yano economic research institute, a Japanese cosmetics market survey released recently as a result, the Japanese cosmetics market scale is 2, 2016. 5 trillion yen, 2 higher than in 2015. 9%, the size of the market in 2017 is expected to increase to 2. 5. 405 quadrillion yen. Behind growth, thanks to increasing overseas tourists, under the influence of such factors as the economic recovery, Japan's domestic demand for cosmetics, and cosmetics manufacturers to launch high-performance products, cosmetics market situation in 2016. From the perspective of the cosmetics manufacturer category of 2016, the highest proportion is skin care market, to 1. 15 trillion yen, a 3% year-on-year growth in 2015. Thanks to retailers, wholesalers, and cosmetics manufacturers jointly produced the cosmetics market for overseas tourists, constantly improve the service level. In addition, according to the needs of different users, manufacturers also launched a sensitivity skin cosmetics, multi-effect a cream, and add? Organic cosmetics and other products, widely meets the requirements of users. In addition, compared with 2015, makeup, hair care market and aromaticity cosmetics market size of the market. In terms of men's cosmetics market, the whole hair agent market scale, fragrant hair care products and deodorants an expanding trend of the size of the market. In terms of man skin care products, which has the function of moisturizing, anti-aging lotion, lotion and other skincare product lineup expansion, the size of the market also rose.
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