Japanese cosmetics export or record high for 6 consecutive years

Exports of Japanese-made cosmetics are continuing to expand. 2018 1 ~ Exports in November increased 44% year-on-year to 482. 8 billion yen. It is very likely that the annual export volume will reach a new high for six consecutive years and exceed the 500 billion yen mark for the first time. The consumption of foreign tourists visiting Japan is increasing after returning home, which has a pulling effect on Asian exports. China will implement the 'e-commerce law' conducive to the export of Japanese products in 2019. Cosmetics enterprises such as Shiseido and Kao will expand their sales and the export momentum of Japanese cosmetics will be further strengthened. Japan economic news (Chinese version: Nikkei Chinese network) Using trade statistics, the exports of 16 major products such as lotion, lipstick and conditioner were summarized. In previous years, due to the demand for gifts, Japan's cosmetics exports will show a growth trend in December. At the same time, the operations of Japan's domestic factories of major cosmetics enterprises are also at a high level, with an estimated annual export volume of about 520 billion yen. Observe the 2018 1 ~ November Japanese cosmetics exports of countries and region mainland China for 34. 9%, the highest proportion. The following is Hong Kong (25. 9%), South Korea (10. 3%)Taiwan (7. 3%)And Singapore (7. 3%). Of the total is exports to Asia. Japan's cosmetics exports expanded with the increase of tourists visiting Japan after 2014, tripling in four years. By 2016, Japan's cosmetics exports exceeded imports for the first time. This is because tourists visiting Japan personally feel the high quality of Japanese products and continue to buy them after returning home. Japan's cosmetics exports are expected to continue to expand in 2019. China will implement the Electronic Commerce Law on January. E-commerce enterprises need to register and illegal advertisements will be banned. The activities of small and medium-sized businesses that purchase goods in Japan's domestic retail stores and sell through e-commerce websites will tend to be silent. On the one hand, the formal exports of Japanese cosmetics enterprises are expected to increase. Major enterprises are also taking active actions. SHISEIDO plans to fully sell new products of the main brand 'SHISEIDO' in China after 2019. In order to cooperate with Alibaba Group, Shiseido opened a base in Hangzhou in January and will start the joint development of commodities. Kao plans to make its main skin care brand 'Fu Lifang silk' by 2020 (Freeplus) 'China's domestic sales stores doubled to more than in 2018. The sales store of its brand 'KATE' will also be added. In addition Kose will accelerate development self-2018 autumn start of the most high-end brand 'PD (Cosme Decorte)'Online sales in China. In order to cope with the expansion of exports, various manufacturers will also promote the enhancement of Japan's domestic production capacity. Shiseido plans to use new factories in Japan in 2019 after 36 years to increase production of skin care products. It is also planned to start using a new factory in Osaka Prefecture's tsumu city by 2020. Kao Wang will also invest in increasing production in the main cosmetics factory Odawara's original factory, increasing the production capacity of fulifangsi's main commodities to about twice that of 2019 by 2017. Various manufacturers actively promote the investment in increasing production in Japan, or will improve the global supply capacity of Japanese-made cosmetics and further push up exports.