2020 New Trend Of Cosmetic Design
PRODUCT PORTFOLIO
Japan MSU SALON hair chain angel round completed ten million yuan
by:XJ BEAUTY
2020-06-19
Japan MSU SALON hair chain angel round financing is completed ten million yuan, the MSU SALON has completed in August 2019, tens of millions of yuan angel rounds of financing, investors for Japan M·
H group, the 898 beau's capital and guangzhou cosmetics manufacturer co. , LTD.
MSU SALON Zeng Shun founder, says this round of financing main purpose lies in product research and development production, marketing and technology development and so on three aspects.
It is also a beauty industry in addition to quick shear, a few introduce capital of enterprises.
Japan M·
H group was founded in 1990, which owns companies such as beauty salons, beauty makeup, MSU SALON will also with Japan M·
H group in a beauty parlor for strategic cooperation, the other a beau's capital guangzhou cosmetics manufacturer co. , LTD. , mainly for high-end cosmetics manufacturer brand manufacturers, developed for the MSU SALON products manufacturers.
By 2017 Meituan online hairdressing stores up to 118, with an average 80 passengers a day, every store service visits of up to 94. 4 million passengers a day, a month service people up to 28.
300 million person-time, consumption in gross output value of 2.
124 trillion yuan.
According to the network industry data show that in the beauty industry formats, only hairdressing industry consumption output value reached 400 billion yuan, the consumption value into the industry level, and are still rising at an annual 15% growth.
Although from the data view, the beauty industry is a trillions of the size of the market, but the social reputation are often more negative voice.
Because of the beauty industry has been mainly self-employed, so consumers always in the understanding of the industry, the industry is give priority to in order to mom-and-pop stores, present highly fragmented: there are no brand market, have no enterprise scale;
Handle card consumption promoting flood;
Beauty industry professionals technology ability is uneven, credibility is low, let the consumer to the U. S. industry is the industry full of discontent, tired of emotions.
At the same time, the beauty industry to service industry belongs to the typical non-standard products, rely on artificial, easy to form the customer follow the status of the craftsmen or stores;
And beauty industry popular mechanism for handling card, also for consumers to produce, make the industry low degree of transparency, consumer is hard to trade.
Zeng Shun said, in fact, from the operator level, the beauty industry morphological operators also are not satisfied, CARDS, card consumption, benefit can make operators also did not make money, this is a vicious circle.
Zeng Shun recall the beauty industry chain from shave hair shop to hair salon to now the professional salon, experienced three times of change, but the beauty industry 3.
0 of the chain store management professional salon, difficult to replicate, and rely on consumers to handle card consumption, highlighted shortcomings, it is one of the traditional business mode, the beauty industry make more money, also don't have much negative voice.
Zeng Shun expect Mei tree can return cutting source, therefore, Mei tree to build the MSU SALON only keep in the store service content of pure core functions such as cutting, hairdressing, stores area from the original 200 & ndash;
300 square meters down to 60 & ndash;
100 square meters.
Mei tree also SaaS platform of independent research and development of beauty industry, connected directly to the consumer by the SaaS platform and hairdresser, consumer can check my hairdresser online profiles, and evaluation work, complete the booking and place the order, to store can directly experience after service;
And hairdressers can through the SaaS platform online personal information management and maintenance for their customers.
Through the SaaS platform, stores at least can reduce human cashier, management and sales.
And precipitation data such as consumer preferences, needs, through the SaaS platform, thus by big data feedback store location, product research and development, etc. , prior to that, the consuming behavior of consumers in the stores is not leave traces, data cannot be statistics, also have no way to do industry census, but SaaS platform accumulated data are valid data of the real deal, can form industry consume large database.
At the same time, the MSU SALON to eliminate stores prepaid phone card, etc, will be independent research and development production of hair products from the counters, store, store retail area forms such as sales, at present, the SKU has more than 100, covering the full range of products such as shampoo, hair care, scalp nurses.
Through the SaaS platform will be offline stores trading process structure simplification, at the same time, the processing skincare products through professional retail channel output, consumer behavior at the store all based on the experience of pure and beautiful demand, this is to ensure the comfort of the experience of the consumer in the store not bundling, under normal consumption and pay, also can ensure the guest unit price of the project.
This from the original mom-and-pop stores and grocery upgraded to a new form of retail convenience stores, traditional consumption in consumption upgrade, the industry should also be in the product structure, stores do upgrade service, brand reputation, etc.
In addition to the chain stores the MSU SALON, hair all series of products, new retail model, the beauty industry SaaS platform, Mei tree also integrated the chain system training resources, such as education, SALON space design to output professional training of personnel and the space store brand design, makes the whole industry chain platform, the beauty of form Mei tree industry chain.
At present, Mei tree team a total of more than 100 people, mainly for the brand operation and market developers.
Previously, Mei tree was established two years have set up more than 400 stores across the country, membership of 30000 people.
The average core team has 20 years of experience, has successfully made many famous hairdressing chain brand in our country.
, citing the recent plan, Zeng Shun, according to a recent MSU SALON will focus on laid store, at the end of this year is expected to add 100, number of stores in three years to 2000.
In the future, Zeng Shun hope Mei tree can be a standard of beauty industry enterprises, change the beauty industry reputation and status in society.
Source: hunting cloud network
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Click XJ BEAUTY for super quality from one of the state's premier producers.
Based on the cosmetic design, here are the top compliance challenges businesses face, and what you can do to make them easier on ourselves.
cosmetic design has its grasp on oversees market and has a very good repute. Our products are available at very competitive prices.
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