Introduction to cosmetic packaging design personalized visual performance

Abstract: in the modern marketing cosmetics, cosmetics packaging in addition to the cheng fang, protect the function of the product, must also have a function to attract consumers to buy. Compared with other commodities, cosmetics pay more attention to the packing is beautiful and personality, so stylist in the product packaging design, must accurately grasp the design direction, infiltration technology to art, the aesthetic infiltration of science, realize the unity of practical with adornment sex, so as to enhance the infinite charm of the brand. Keywords: personalized packaging design a visual expression, the function of the cosmetics packaging cosmetics packaging is called & other; Silent salesman & throughout; , is an important part of brand visual image design. as a fashion consumer goods, in addition to have a certain effect of using, or a kind of culture, is to use the combination of function and spiritual culture, this & other; Fashion & throughout; And & other Culture & throughout; Is cosmetic grade. Grade shows that in addition to product advertising and counter display, etc. , packaging is also a very important link, is suitable for packing not only can attract the attention of consumers, but also the grade of the brand can be reflected incisively and vividly. Second, cosmetics packaging personalized visual 1, use color opportunely attire, optimization of graphic design of cosmetics packaging is a colourful world, different brands of cosmetics manufacturer can choose the right color according to their own characteristics. The most common such as white, green, blue, pink, and purple, golden, black symbolizes the mysterious nobility, can be used for high-end cosmetics packaging, more personality. As in 2010, Marie Claire international beauty makeup awards came top in the lancome Genifique essence is the fluid end of muscle chose noble black and silver, from packaging design innovative, functional, fashion, quality of a material, concept and emotion, prove & other; The little black bottle & throughout; The charm of unparalleled strength and perfect. Personalized graphics for its distinctive features as a unique symbol language used in the cosmetics packaging design, can reflect the characteristics of the product, that product composition and use of the product are showed. In the cosmetics packaging graphic originality, to fully grasp the product positioning, make its consistent with packaging color, text, and modelling. Anna sui Rock Me Summer of Love perfume on the outer packing design a beautiful butterfly wings, represents the vigor of Anna sui free, spread, the totem symbol of peace, Love and music between the powder pink and blue gradient, is like stars in the night for the entire sky. And rock mood has the same effect of the guitar body and outer romantic perfect echo, make the design of the product and market positioning to achieve the harmonious unification. 2, innovative packaging form, meet the needs of the individual character of cosmetics packaging should be the embodiment of the commonness and individuality, the function of the designer should be considered in the design of packaging and overall beauty of harmony. More than ordinary cosmetics packaging is mainly made of common geometric shape, but personality cosmetics packaging requirements have their unique style. In the cosmetics packaging personalized performance, things in nature as a mock object of bionics is one of the common design methods. Single geometric cosmetics packaging different, bionic design is a cordial and lively and interesting, to achieve the perfect unity of the practical and personality. French designer Alexis Mabille from the embodiment of beauty and women & ndash; — Inspired by the lotus, designed a lancome India wind lotus cosmetics packaging box. Lotus was lancome brand founded at the beginning of the skin care products. The packaging design, sophisticated production have to copy a piece of jewelry: when close packing, built-in cosmetics containing without open hidden in the smooth lines of platinum; On the packaging, just like golden lotus blossom, double color eye shadow, lip gloss, lipstick and mirrors were cleverly put in six petals. Designer with very modern perfectly shows the sense of luxury brands. 3, provide product information, improve the grade of brand cosmetics packaging are the words on the consumers to choose the basis of cosmetics. The text mainly includes the brand name, product name, description, introductory text, etc. Designers in the brand character design, from the brand on the morphology and composition of text, considering in this way can create text characteristic, arouse people's aesthetic pleasure. Product name should be catchy, simple design, let consumer be clear at a glance. packaging text size, font, arrangement, as well as the graphics, color echo, is prose style, the overall visual effect and theme content format coordinated, the important factors so the text not only on the font and overall fit is good, color and part of the stroke to the processing, more to highlight the text of personalized design, so as to achieve the perfect effect, become a more powerful promotion methods. 4, into the cultural elements, all show the brand connotation of today's cosmetics packaging design combined with traditional pursuit, show unique wisdom and age breath, makes every effort to achieve a high degree of unity form and connotation. Such as the German design is scientific, logical, and rational rigorous style, elegance and romance of Italian design, Japan's novel, smart, frivolous and exquisite and full of the characteristics of the milk of human kindness, all of these is rooted in their different cultural concepts. China has leveled off in packaging design style, the symmetry of a complete meaning and form, integrity, this is also the whole nation psychological commonalities in China.
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