Introduction to cosmetic packaging design colour emotion

Abstract: cosmetic packaging design to a large extent can guide consumers' willingness to spend, so the designers in the packaging design should seek scientific concept, starting from the psychological needs of consumers, so that to achieve the objectives of the packaging design. Different colour can make the person produces different emotions, cosmetics packaging designers should seize the colour of the emotion, and combine color and cosmetics itself characteristic, thus increase the cultural connotation of the emotional makeup. This paper discusses the cosmetics packaging color color emotion, make cosmetics packaging more emotional appeal, and win a better market space for development of cosmetics. Key words: cosmetics; Packaging design; Colour emotion; Function analysis preface: the application of color in packaging design is very extensive, it can not only bring people visual impact, but also can bring personal emotional satisfaction. Therefore packing designers in the design need to grasp the good emotional color, such ability can achieve design goal, improve consumer consumption desire, achieve the exchange of goods. How to use emotional colors, and emotion into the package design, it become the cosmetics packaging design is one of the major problems to solve. packaging as a packaging design, want to combine the psychological needs of consumers in the process of design, packaging design through different colorific collocation to achieve, and attract the attention of consumers, make the packaging more vigor and vitality, so as to expand the market share of cosmetics, cosmetics sales. Emotion emotional concept 1 color, the color of the basic concept of emotion mainly refers to people's emotions, it mainly includes the person's happiness, anger, sorrow and joy, etc. Face different kinds of things people can produce different emotions, it is a kind of cognition and attitude towards life experience, is a person in the process of activities for a reflection of the attitude to your surroundings. And color the same is true of feelings, it is people understand some weeks after the color of a kind of psychological and emotional reflection. In the long-term social life, people's emotion gradually endowed with emotional colors, different colors can give people different emotional experience, so as to make the person produces different psychological state, which will affect the person's mood. Color itself is no feelings, but because of the color can impact human visual organs, and then to the person's subjective psychological effect, so as to make people form different emotional expression, such as pain, sadness, joy, peace, etc. So cosmetic packaging design personnel in the design needs to grasp people's psychological changes, use the color emotions to arouse consumers' desire to consume, so as to achieve cosmetic packaging design goal. 2, color emotion of the current psychological researchers found that the generation of emotion will mainly restricted by three factors, such as stimulating factors, cognitive factors, and physiological factors, etc. The analysis on the emotional color, should be combined with the actual status of the product as well as the psychological needs of consumers, such ability can achieve cosmetic packaging design, expand product sales level. First, the color psychology analysis. Colour is very common in our daily life, as a physical phenomenon, itself does not have feelings, but as people of color apply, different colour with some special feelings associated with human, emotional formation. Everywhere in our life is full of colour, accumulated many experiences, for people's vision and impact by different colors to give people different psychological feelings, to show the human's inner emotional appeal. Color emotion is a kind of psychological change, it is mainly due to the color of the physical sense have caused people's psychological feeling, different people with different color can produce different emotions, the same under different mood to see the same color also can produce different emotions. packaging design personnel in the design, need from colour emotional perspective, seize the different consumer groups of consumer psychology, and combined with their actual needs to adjust the packaging color, eventually expand product market share, improve cosmetics sales quantity. To combine color physical properties and color psychology, can strengthen people of color sensibility, by visual impact can better stimulate the person's psychology, so as to guide their behavior, to the emotional color packaging design goal. Second, the color expression. Expression refers to through the person's mood and emotional changes resulting from the state. Color expression mainly by color to stimulate people's awareness and showed a mental or psychological state. In the color of the actual application, each kind of colour has its own unique color expression. So on cosmetic packaging design to use these colour element science, grasp the characteristics of each color, make it play a role of color expression, and meet the psychological needs of different consumer groups. 3 emotional factors of color, the color emotional need people's association and imagination, such ability can achieve emotional color design goal. People because of the age, occupation, gender, personality, living environment, national, the different life experiences, make people of color emotions exist certain differences. People in the face of color only to lenovo, can realize the colour emotion to express ideas. To say the color of emotional needs a certain carrier, at the same time also need people to long-term emotional history, which makes people feel emotional color contains.
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