Introduction to Chinese traditional elements in the use of cosmetics packaging

Abstract: the cosmetics manufacturer is not only a commodity, but also a kind of culture. packaging design is not only the design of the packing of the goods, but also convey the brand connotation and people's pursuit and thoughts, supporting the brand recognition of consumer of important way. Use of traditional Chinese elements in product packaging design, can make the person produces, stimulate people's purchase desire, and then promote the product sales. Key words: Chinese traditional elements; packaging design 1 cosmetic packaging design status of the nineties of the 20th century, with imported cosmetics firms enter the market in our country, the domestic cosmetics brands has received the unprecedented pressure, the fundamental reason is the mainstream of domestic packaging design has been unable to keep up with The Times, the packaging design also retains the packaging design train of thought of the old period, ignore the packing has given the power of the brand, consumers failed to attract enough attention. Domestic cosmetics often one-sided pursuit of product quality, the neglect of brand image and product packaging design. People in the use of the concept of international big brands with domestic backward packaging design packaging produced a striking contrast. Enjoyment of the Chinese traditional elements, however, are rooted in people's hearts, did not disappear. Nowadays, department stores and shopping centers in big cities become a battleground makeup brand at home and abroad on the ground floor. As domestic cosmetics cosmetics manufacturer in design and branding, more and more domestic cosmetics into a line of the city stores, occupies a unique market share. Modelling concise design style unique, beautiful and pure color design style of Chinese traditional elements combined, more and more get the favour of the public. 2 the perfect combination of Chinese traditional elements and modern design 2. 1 the identity of the traditional values of Chinese traditional values to beauty has its own unique ideas, in this kind of idea negative & other; The beauty of human & throughout; , and to pursue the & other; Natural beauty & throughout; 、“ The beauty of simplicity & throughout; 。 With the traditional Chinese philosophy & other; Nature & throughout; Thoughts are inseparable. Contained in the traditional values of that kind of aesthetic interest has profound philosophical connotation, let consumers in the fashion design of numerous and complicated experience a kind pure and fresh design aesthetic feeling. In Chinese traditional arts and crafts, and paintings, there are a lot of design elements can be used in the packaging design of cosmetics, is China's traditional culture left us designer inexhaustible source of design ideas and inspiration. For example, I in the course design of Xie Fuchun & other; Self-restraint & throughout; Series of cosmetics packaging, the use of the product's slogan is combined with traditional Chinese calligraphy font. Running script font, give a person a kind of elegant, delicate and pretty, is different from rigid printing fonts, communicate to consumers the feeling of a kind of pure and fresh and natural. On the packing design USES two opera, dance of the female image of Chinese painting, layout style is concise, use the orange, and dark blue color, appear simple and plain. The product packaging integral effect is both modern and Chinese unique Oriental features, in traditional Chinese women have stronger buying appeal. In the development of Chinese culture, drama elements in graphic design is not only the need of carrying forward national culture and the application and development in the field of graphic design in China. The traditional drama elements is the precious wealth of the Chinese nation, can play an important role in the modern plane design, make a graphic design unique art form more infectious. Chinese opera culture is consistent with the content of formal beauty, with infinite vitality. Therefore, to carry forward the Chinese traditional art and culture, promote Chinese culture and has the very vital significance. 2. 2 stimulate consumer's nostalgia emotions the sparrow gazelles and launched in 2013 & other; The sparrow current junior toilet water suit & throughout; Is one of the symbols of Shanghai in the 1930 s, this suit of toilet water suits. The bottle dressed in cheongsam, illustration design is on the woman each holding a flower: jasmine, lily pads and gardenia, a glance at the fondle admiringly. The use of illustration design give a person a kind of feeling of primitive simplicity and elegance, represents a different flavor of flowers and beauty, dressed in a qipao. In the use of traditional Chinese elements in modern cosmetics packaging is necessary and has a unique artistic aesthetic feeling. This design has been deeply rooted in people's hearts. Designers need to highlight the Chinese traditional national elements in the cosmetics packaging, let consumer confidence, product packaging image for consumers to thorough popular feeling. It resonates with the packaging and product, stimulate consumer nostalgia. Designers use traditional Chinese elements in modern packaging design, can make the package design with Chinese characteristics culture, regional culture connotation is different from other countries. Application of traditional culture in graphic design is not only the need to carry forward the national culture, is also China's path to development in the field of graphic design. Traditional culture is the treasure of the Chinese nation, can play its important role in modern graphic design, make a unique artistic form in the graphic design more distinctive. 3 summary in recent years, the use of traditional Chinese elements has become a mainstay of the domestic cosmetics and even domestic commodity packaging design.
The average consumer is always looking for ways to save money while finding out solutions, is designed for killing two birds with one stone, providing a perfect solution to cosmetic design problems.
Exceed customers' expectations in the procedures of manufacturing cosmetic design.
The major classifications of are cosmetics solution, makeup solution, eyeshadow manufacturer and cosmetics solution machines.