In the modern packaging design concept

Abstract: packaging design is the development of the market economy and the combination of modern science and technology progress, and aesthetic product of perfect combination of art and craft, culture and art is a special kind of market. Packaging is the important carrier of cultural information, the development of packaging design based on culture, packaging design culture is not only national, is era, how to embody the culture grade of packaging design has become an important topic in the study of contemporary design. Key words: packaging design; Cultural basis; National; Times a, packaging from literal meaning, the definition of & other; Packaging & throughout; The word is paratactic structure, & other; Package & throughout; Is the parcel, & other; Throughout the &; Is adornment, which means the item wrapped, decoration. From the point of view of design, & other; Package & throughout; Refers to wrap things up with a certain material, its fundamental purpose is to make things should not be damaged, convenient transportation, this is the category of practical science, it is to belong to the concept of material; “ Throughout the &; Refers to the decoration of things, this is the parcel to use different methods for adornment, make the package more beautiful in appearance, this is the category of aesthetics, belongs to the concept of culture. The standard interpretation of packaging in our country is: & other; For protection products, convenient storage and transportation in the process of circulation, promote sales, according to certain technical methods and use of the overall name of vessel, materials and auxiliary. Also refers to in in order to achieve the above purpose and using container, material and auxiliary material in the process of adding some technical methods such as operating activities. ” That is to say, is to use appropriate packaging materials, packaging design in the form of expression, for packing container structure modelling and plum flower decoration design. It contains the content of the design, structure design, and visual design. Second, the characteristic of modern concept packaging design packaging design of cultural elements to spread in time and space and the development, which requires the modern packaging design has a certain characteristics of nationality and time, this creates a two aspects of packaging design culture attribute, namely the essential attribute and social attribute. 1. The nationality of modern packaging design cultural packaging design the nationality of culture, involves the origin of the culture, because the world each nationality has its own history and culture, have different geographical location and natural conditions, it is destined to every nation has its own cultural concept. Every nation in the world, due to the influence of different social conditions and natural conditions, will form the language which is different from other ethnic groups, living custom, aesthetic. The distinctive national character is mainly embodied in the culture of packaging design concept, mainly embodies the every nation some general characteristics. Line of modern packaging design on the parcel at the same time, the largest is the purpose of its visual transmission value, can let people through the packaging design can intuitively understand which conveys meaning. Every country in the world the development of packaging design is and its own economic, cultural and political development. Japan's packaging design was influenced by Chinese culture in history, and then through its own development with its characteristics of Japan's national style that reflected in packaging design. Japan in the traditional packaging culture precipitation, on the basis of absorbing foreign other good schools of design concept and design style, successfully realized the fusion of traditional and modern, east and west, make its own packaging have their own artistic characteristics and aesthetic standards. Modern packaging design if distinct national characteristics is blended in among them, the more easily accepted by consumers, products and packaging design has its place in the world. 2. The Times of modern packaging design of modern packaging design concept and form, and era development, science and technology have close correlation. Packaging design embodies the concept of each era is different, different content is more. Different age of packaging design has obvious times, there are also some limitations. With the development of the society and the progress of science and technology, information transmission speed and quantity into geometrical multiplication, exchanges between people becomes more and more close, people's ideas change, social structure, aesthetic idea in change, also gradually to the development of diversity and enrichment, people's demand and social demand is not easy to be satisfied. This requires the designer to dig their own cultural element, carries on the deep processing, make the modern packaging design with the development of The Times, to form a representative product of The Times. Three, cieme hemp series product design of cultural element analysis & other; Cieme & throughout; Named for the city to ink in the river, the name first appeared in 'ce', 'mandarin' and so on historical texts. The spring and autumn period and the warring states period is the trade name qu qi, qin county, at the beginning of han as jiaodong political, economic and cultural center, in Houston, the founding of the sui dynasty over 1400 years history have cieme, after the first in the history of Qingdao city. Cieme hemp slice of full consideration when consumer is using the product packaging design and requirements. Linen sheet packing way to open, save, requirements, convenient to carry, etc. , need to meet consumer function and psychological needs. Due to the consumer understanding of food is obtained from the packing information, therefore, was on the packaging side of cieme hemp slice true, reliable and accurate production information, such as production date, factory address, phone, etc. , these are indispensable content. Cieme linen sheet packing USES the design of visual and vivid expression, in order to increase consumers' desire to buy, purchase behavior.