In 2018, strong local brand damned return! January year-on-year growth of 90%

According to the relevant person said: 'damned sales rose 96% year-on-year in January of 2018, rose 34%. 'In November 2017, the damned will be upgraded to' herbal skin care experts 'brand positioning, release build lifestyle complex strategic planning. New path to obtain the market support and response to soaring performance. And around the 'herbal skin care experts' of Chinese herbal medicine, spreading culture and strengthen the cognition of consumers, not only also won a national platform for the recognition and affirmation. On November 29, 2017, 'Chinese herbal skin care experts' positioning release soon, 2017 annual damned beauty makeup industry exclusive partner, CCTV, China central television (CCTV) - officially landed 1, become one of the big brand representatives. Follow-up and hub in Shanghai hongqiao airport and high-speed release domestic advertising. Continuous transmission of media advertising affects 300 million people, at the same time double damned country brand baidu index. Exalted skyer at the same time, the damned also through cultural output to grab the consumer mind. Through the cooperation with China 'compendium' and other authoritative programmes, to assist the promotion of Chinese herbal medicine culture spread both at home and abroad, this way let brand won national platform focus again. , of course, the only light on upgrade, damned brand positioning is not enough to set foot on way up. Product channel qi upgrade, seize market opportunities to promote the brand influence in reshaping the reconstruction at the same time, the damned also in product development and channel for change. Herbal skin care research institute was established, and obtained 15 patents of traditional Chinese medicine (TCM). At the same time, in order to guarantee the quality of Chinese herbal medicine raw materials, fitting for also established and camellia rhodiola rosea two planting base. On this basis, the damned also established PLM system, namely the product life cycle management, with scientific mode of management for all products. This damned to upgrade to the eighth generation product line. In terms of channel, damned positive new retail platform layout, first to win the future competition. Within the company has set up a new retail business, the development of the 'fitting for hui' platform, expect to interact directly with brand accumulation of more than 300 members, and even invite them to participate in product development. Currently the platform has been launched in the form of small programs, the future will also launch mobile application side, at the same time, offline collection store will open more of the same name brand, damned, and other brand extension products, involving the skin care products, wash protect and sweet atmosphere, now in its research and development. In CS channels at the same time, introduced rhodiola pale young white big grain, small magic box, which includes the star item - — New, updated version of little red bottle, compared to before the upgrade, the new small red bottle added 10 times of rhodiola, enhance oxidation resistance force five times, make products to be bright white skin, fade fine lines, double efficacy. According to test data, the testers use the product after two weeks, glossiness 11 to ascend. 2%, reduce melanin 13. 2%. Because of the outstanding innovation, upgrade of the little red bottle was nominated for the Academy Awards - the international innovation community — Edison's invention, but the product of rhodiola fermentation technology has been adopted Japanese society 138th annual meeting, included, will be at the scene of the annual meeting in March this year to do oral and poster presentation. It is understood that the Japanese society annual meeting oral published technical threshold is too high, damned can be selected, herbal skin care specialist research and development strength. Selling at the same time, consumer products also good word of mouth, used product consumer initiative enthusiasm in weibo recommended products, and publish the report around two weeks, the use of contrast. In order to comply with the demand of CS channel consumer experience, according to relevant personage, damned special custom made 3000 micro salon activities, the event has not only BA to provide professional beauty and health experience, such as scrapping, massage and other services, and invited senior doctor of traditional Chinese medicine in skin problems for consumers to provide targeted toning solutions. The move is expected to brand the terminal in popular agitation. 2017 is the damned the groundwork for a year, return to the beginner's mind, upgrade brand positioning, increase brand influence by authoritative platform. And is destined to be damned to return to growth in 2018 runway, sprint, internally by Internet means to improve enterprise operating efficiency, external starting from the consumers' mind, with 18 years concentrated herbal skin care accumulated experience and resources, deepen the consumers to the brand identity. Big brand damned will usher in peak again. On the herbal skin care specialist upward path.