How to make a distinction between 'cosmetics OEM and ODM'? These points to know

cosmetics processing is always accompanied by two nouns, one is the OEM, one is the ODM, a lot of people don't know the concept of the two words, the difference between them, sometimes even people don't know a lot of cosmetics industry. Today, XJ Beauty of small make up will tell you how to distinguish between cosmetics OEM and ODM? To distinguish between OEM and ODM, only need to from two aspects of concepts and knowledge production field to distinguish between OEM and ODM.

1, the concept:

OEM ( 原始设备制造商) Refers to the cosmetics manufacturer factory location, equipment, personnel and other production resources, with the help of formula, processing technology, quality standard of the brand, and finally with the brand trademark, most favored by large corporate brand.

　　ODM( 原始设计制造商) Refers to the formulation and development, production and management, etc. Shall be the responsibility of the cosmetics factory, brand need to responsible for the management and sales, to do a good job of expanding sales channels. Is mainly suitable for small and medium-sized enterprises, their own lack of core technology, and wanted to occupy the market with new products.

2, intellectual property rights:

OEM: no matter who the overall design of a complete OEM and by the entrusting party shall not be used to a third party to provide the design of the product;

ODM: was done by the cosmetics manufacturer manufacturer from design to production, the product formed by the licensor after purchase.

if the customer enjoy products of intellectual property rights, it is OEM, also known as the 'contract', if the overall design was conducted by the cosmetics manufacturer, is often referred to as ODM 'label'.

it's not hard to see, the biggest difference between them is the use of intellectual property rights, is suitable for their own registered brand OEM packaging design, planning and customer. With absolute trademark intellectual property rights of ODM customer is more suitable for own brand trademark, but no packaging planning and design team of customers only need to provide the trademark, business license and other clients. Listened to the XJ Beauty small make up analyzing the difference between the 'cosmetics OEM and ODM', you still have what not understand?

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