How to be a niche skin care brands have a 'soul'?

Protect skin to taste the attribute of the product itself, determines the skincare brand style. Skin care products market in full of beautiful things in eyes, how to get out of the different differentiation. Niche brand is a kind of trend, the so-called niche, is relative to the public. - When popular skin care products in order to grab more market share, meet the demand of more general consumers of skincare, niche protect skin to taste is doing the opposite, they tired of creating those just to cater to the public, but there was no soul 'skin care', they don't have the name of the big luxury packaging, romantic, ornate stunt. The only selling point is that our products and packaging are unique, so the niche is never a destination, but a result. Many skin care brand to find a branding consultancy, target groups and market positioning, often very broad, which hold any market cake I do best, user age span from the age of 18 and 48, product category from targeting top trying to be all things to private body armor. When meet this kind of fuzzy positioning to brand party advice: one is based on its product attribute, the second is based on one's own advantage, can decide what kind of users should embrace myself. Do skin care brand, is preferred. And often created niche skincare brand preference degree, brand once you get a group's identity, became the culture symbol of a group. Brand sale, actually not only protect skin to taste, but a better version of yourself.