Hand-drawn illustration applied research on cosmetics packaging

Abstract: with the development of the information age, packaging design has gradually become the important factor of people attention when buying goods. With the improvement of people's living standard, people's purchasing power gradually increase, people's aesthetic taste has also improved, no longer limited to its effect to the requirement of products, product packaging design also influence people's purchase desire. Good packaging design can make the product stand out in the wide variety of goods. Illustrations as a universal visual language, is now popular design form. Illustration combination of abstract and representational, wonders of conception, bright color, vivid image, thought-provoking, effectively attract the attention of consumers. Based on this, the paper studies drawn illustrations in the application of cosmetics packaging. Keywords: illustration packaging design of visual symbols in modern times people eager to pass information quickly, read the figure become the characteristics of The Times. Illustration visual image is simple, vivid, can attract the attention of consumers, and make it resonates. Illustrations as decorative graphics, has the characteristics of pure art, and to describe the different forms of adornment effect. packaging on the market more and more novel, peculiar, hand-drawn illustration is finding wider and wider application in cosmetics packaging. Illustrations for the masses, for different age, class, a favorite of women. Blend in hand-drawn illustration cosmetics packaging, not only can promote product sales, also can improve the grade of the consumer, not only has social significance, has more significance. Hand-drawn illustration can gift cosmetics the profound connotation, enhance the brand image and brand value. Hand-drawn illustration is very rich, has strong expressive force, can blend in artistic and cultural lives of consumers, make the product has the cultural connotation. Illustration is a practical design method, can be seen everywhere in life, to the people of different ages have some appreciation value. Such as, benefit brand guide consumers with its innovative concept, and the brand put forward the corresponding solutions to solve the skin problems, at the same time with interesting ideas into products packaging, added interest for product packaging and aesthetic significance. Carton restoring ancient ways combined with performance feels extremely strong hand-painted illustrations, make the makeup is more attractive, this sense of practicality and design and products to many a person fondle admiringly. Such as, benefit of California & other; Powder & throughout; Product is many girls love makeup product, Virginia, the pallets are hand-drawn cartoon image of the girl, girl in use process will associate to the lively, beautiful girl is yourself. Drawn illustrations bring the unique aesthetic feeling and exclusive sense, make the product with the fun and friendly feeling, that is used by the box girl will be saved, promoting the value of the recycle packaging, has a certain significance of environmental protection. Another cosmetics brand grand ma Fran advocated the idea of for & other; Serious play, serious skin care & throughout; 。 The brand of the product packaging design is very delicate, have pretty young American Broadway box image illustration, some deep, wen wan, some sweet, playful, each image is a very vivid characterization. Is different from the real photos, hand-drawn with bright colors and exaggerated performance, and therefore more tension, and for consumers to imagine space, make consumers involved, enjoyable to read. Designer can choose the form of photography embodied the connotation and quality of goods, but the photography products is relatively inflexible and drab. Illustration has a unique personality elements, can be more easily convey the exact meaning, make packaging more lively, outstanding, more in line with the new age people's aesthetic idea and aesthetic taste. Hand-drawn illustrations and ubiquitous packaging mode different traditional photography, it can give the product vitality and soul. Hand-drawn illustration's advantage is its embodies the mood of product, cosmetics manufacturer packaging is not only the material carrier of a commercial activity, is also a cultural products for consumers. In order to improve the sales of cosmetics, need rich emotional connotation of packaging, in order to get consumer recognition, produce emotional resonance. Not all contents of illustrations on the product packaging and goods related enterprise image, the designer can be elements of life into the product packaging, and then combined with commodity attribute and into the hand of the illustration. Emotional packaging design strategy based on indirect ways of expressing commodity demand, compared with similar products have certain advantages, can exert advantages of hand-drawn illustration in packaging design. Consumers get the visual information in a short time is limited, the information in the cosmetics packaging design is limited, which requires the designer to use appropriate hand-drawn illustration visual form, accurately convey information, and pay attention to the order, the relationship between the primary and secondary information, to produce creative ideas. Conclusion using hand-drawn illustration of packaging has a wealth of visual language, can make the products have strong artistic appeal. Therefore, studied the application of hand-drawn illustration and performance method is necessary. Hand-drawn illustration in contemporary design industry refining the independence as a kind of mature art form step by step, the designers should pay attention to study the law of hand-painted illustrations, and prospective hand-drawn illustration research will promote the healthy development of the design industry. If you want to customize cosmetic plastic packaging bottles, please contact cosmetic packaging bottle manufacturers.
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