Green design trend of enlightenment to product packaging design

Abstract: in recent years, with the development of economy, people more and more attention to environmental protection and health. Green design trend is now an international design trend and it reflects the people to the sustainable development and harmonious development of man and nature living idea, is a thinking about the environment and ecological balance. Under the influence of green design trend, we should study how to green environmental protection product packaging design, to contribute to environmental protection and sustainable development of human. Key words: green design; Product packaging; Design; Environmental protection product is inseparable from the production of packaging, packaging can not only play the role of protection products, is also a promotion of product image. Early man is also using the leaves, paper, cloth, this kind of environmental protection materials for packaging, but with the progress of the society, large amount of artificial materials such as plastic begins to be applied, the material has a simple production, low cost, beautiful wait for an advantage, but also brought not degradable recycling, environmental damage and other negative effects. 1 green design trends briefly green design ideas originated in the 1980 s, it is a reflection on the existing way of development, reflects the vision of human and the nature harmonious coexistence. Under the guidance of the design ideas, designers tend to natural environment as the first consideration element, design the product is to reduce the influence of natural environment and damage for the purpose. And products to have the possibility of repeated use, enables the product to recycle repeatedly, further reducing the waste of natural resources. 2 with the aim of green design for packaging design of packaging products a strong dependence, basically all the products without packaging, packaging is the product of a kind of adornment, it is easier to arouse consumers' desire, so the product packaging is very important. When making packaging design, should give full consideration to environmental protection principle, also give up don't blindly pursue beautiful and practical. And to pay attention to the environmental protection material, can not only consider the cost of packaging. For example we wasted a lot of space in the design of many products, a big in pack only a small goods, this kind of situation in the moon cake, health care products such as gift box very much. The great waste of space, caused the rising transportation costs, which consumes more energy, for the environmental protection is also harmful. For for product packaging, it is not isolated lies in the nature, it is you want to use for the production and use of energy and resources consumption as the prerequisite, and all the resources in the end with the waste even pollute the environment. Our designers not only consider beautiful, when the design cost, new problems, such as gravity, and ignores the important factor of green environmental protection. Especially in the material on this issue, how to ensure environmental protection on the basis of material selection, if can't choose environmental protection material, so how to reduce the pollution to the environment as much as possible, whether can you through early handling of materials to reduce the pollution, it is stylist to think problem. Now people for green environmental protection is becoming more and more attention, when buying products and especially pay attention to environmental factors. Use environmental protection material to our company product sales also is very good, so we can set up to the image of the enterprise is responsible for the health. Green packaging materials is not only beneficial to the environment, is also good for the consumer health. Enterprises should intensify in new materials research and development, to develop environmentally friendly and healthy, the packing material cost is not high. Stylist is the connection link between products and people. They can guide and change the way people use the product, at the same time, the responsibility for these products and services. Design affects people's life style and social and cultural changes. When people adapt to the green environmental protection design, which will also become a kind of trend, people will adapt and like this kind of trend, in order to environmental protection and the sustainable development of the human world, our designer should take the initiative to lead the trend, product packaging design more and better environmental protection. After the development of human civilization to a certain stage, the quality of human ascension can be big, will be more about nature and the social sense of responsibility, they will be very willing to make its own contribution to environmental protection. 3 through the green design to meet customer needs in different stages of social human will have different needs, in today's case, the human has high demands on environmental protection and green, this is also for environmental protection and their own health, head of an attitude. Many consumers when buying goods for goods packing is very care about, a survey showed more than sixty percent of the consumers because of packaging design has attracted himself to buy the goods. In the green packaging design, also want to consider how to attract the attention of consumers, in the guarantee of healthy environmental protection at the same time increase the beautiful goods. Such commodity packaging will be more competitive, people will buy this goods because of the health and beauty.