Global beauty makeup m&a almost every week have two pens in China?

According to 'gorgeous' report, from the specialty is engaged in the mergers and acquisitions of financial consultants, according to a statistics Capitalmind global beauty industry has entered a new stage, medium-sized enterprises must quickly reached a critical mass or global leader in the industry to establish a close relationship. In fact, in the past two years, with the rise of young consumer groups and the overall consumption trend personalized change, mergers and acquisitions niche brand or in one area extremely valuable brand beauty makeup giant younger and an important way to develop the market. According to Capitalmind, beauty makeup companies worldwide, almost every week about a merger or acquisition event item 2. Compared with 36% in the past five years, beauty makeup industry merger or acquisition deals in Europe, another 31% in the United States. The United States, this beauty makeup giant birthplace and the inexhaustible creativity countries undoubtedly become the world's first big beauty makeup industry mergers and acquisitions. Compared with other industry, beauty industry is still highly fragmented. In numerous beauty makeup tycoons, L’ 矿石 Al l 'oreal, Esté E Lauder estee Lauder, Coty Coty ( Calvin Klein, Chloé Such as perfume brand) , Shiseido Shiseido and Beiersdorf Beiersdorf ( NIVEA NIVEA parent) Is worthy of the world's top five companies, there are about 30 or so beauty makeup the enterprises, the 63% market share, in addition, many small and medium-sized brand for the remaining 40% of the beauty makeup products market share. Colour makeup seems to be the most influential subdivision category, 2016 global sales of colour makeup products implementation of 8. Growth of 4% year-on-year, while the whole beauty makeup product market sales increased by only 5% to 205 billion euros. In addition, in the past five years, beauty makeup industry merger or acquisition deal about 38% for cosmetics companies, 32% for the body care, 15% for perfumes and beauty products. Which reflects the trend of colour makeup is to the individual and the younger the satisfaction of consumer demand and market stimulus. Such as industry giant unilever announced the Hourglass cosmetics manufacturer brand acquisition agreement with the United States, after the acquisition agreement, founder of the Hourglass said: annual has been committed to innovation and social responsibility, this and vision for the future development of Hourglass perfect fit. Unilever has joined the famous cosmetics manufacturer brand Hourglass, cosmetic business towards overlord procter & gamble again into the step. In such as the United States beauty makeup group Estee Lauder Estee Lauder to 14. 500 million dollars to buy the cosmetics brand Too Faced business, the acquisition is not only become the estee lauder in 70 years one of the biggest takeovers, also forecast the elegant shi landai makeup brand in recruit all spare no effort. Meanwhile, elegant shi landai makeup brand of Becca acquisition also let its cosmetics manufacturer business development to a much larger scale. In addition to deeply take a generation of young people love cosmetics brand, Capitalmind also said those with active ingredients of natural and selling point, pay attention to the brand products the actual application effect is focused on the beauty makeup industry, natural skin care brand is becoming a hot spot to buy. Such as in The first half of 2017 made The topic fully and market The fog of The Body Shop deal finally settled in early September. Completed by Brazilian cosmetics company Natura l 'oreal brand The Body Shop deals, trade agreement reached at The end of June, amount to about $1 billion. The Body Shop focused on natural products, The brand concept emphasizes The zero cruel, namely The product doesn't do animal experiment. Currently has more than 3000 shops in more than 60 countries around the world, and is subject to animal experiment is open stores in China, but its brand reputation has spread in China. Is not only on the international, domestic beauty industry mergers and acquisitions have been sprouting, m&a has become China's beauty makeup brand expanding one way of increasing the lift. Such as late June 28, 2017, Shanghai jahwa group released a statement, said Shanghai jahwa has the extraordinary shareholders' general meeting is held on the same day, review and approve the contains the about acquisition of Cayman A2, Ltd. Assets and related party transactions 5 bill, bill 'and so on. The bill by means of Shanghai jahwa in infant feeding in the market the business will start spreading from a higher starting point. 开曼群岛A2,有限公司 Brand Tommee Tippee ( Chinese name: soup mihoshi) Join us not only the Shanghai jahwa brand matrix to be more perfect, adopt the way of merger and acquisition is extremely powerful cut into China's high-end infant market, this number is the first in the country. We have learned, Tommee Tippee brand enjoys high reputation in the whole world, is a leading international rankings baby products company, in the UK market occupy about 40% market share, the infant feeding products first, in the United States, Australia, France and other countries to keep business growth for a long time. Beauty makeup industry mergers and acquisitions is not new, but can reflect beauty makeup brand choice of m&a industry trends and consumer consumption level and demand of different dimensions. China and the United States makeup industry mergers and acquisitions or foreign capital enterprises in China's domestic brands very few cases, the occurrence of mergers and acquisitions related to the business transformation, truly see the makeup brand all over the value of the industry and even the international market and the trading are much rarer, on the one hand, related to the financial strength and competitiveness, on the other hand is associated with profound value identity.
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