Fragrant - scent of a woman, hold out for long time - - - - In 2018, bath dew brand selling point

In recent years, with the change of the consumer's consumption level and consumption habits, perfume wash protect the original niche markets are increasingly welcomed by more and more consumers. Especially in the shampoo industry, consumer demand for bath dew wash is not only protect clean, pay more attention to the smell of the product, and fragrant effect. Fragrant bath dew persistent segments showed great potential, attracts many enterprises enter the market. Decision-making will dog big data from market scale, market trends, brand competition data to lasting fragrance shower gel for market analysis. People are born like perfume. In English, wear is worn, dabbing perfume also is 'painted' words, this will add a layer to perfume the meaning of 'the charm of the garments. Someone said that the perfume is an 'invisible clothes', also somebody said 'perfume is a source of fascination,' others say 'need not perfume women is not a woman', chanel more decisively declared: 'need not perfume women is no future woman'. Use perfume is not difficult, difficult is will use perfume; Therefore, whether understand perfume, whether to have the ability to properly use perfume, is to make others a direct result of a smell of the incense, and 'knowledge' has this woman. Whether know appreciate perfumes, whether to have the ability to use it properly, is a direct result of - — — Let others a smell of the incense, and 'knowledge' has this woman. Bath dew brand selling point 1 total sales of about 4340. 250000 decision, according to data from the dog bath dew online market in the past 12 months total sales ( Taobao Tmall) About 6. 6 billion yuan. The lasting fragrant bath dew in the past 12 months total sales ( Taobao Tmall) About 4340. 250000 yuan, lasting fragrant bath dew in September 2017 sales of about 37054561. 0 yuan, accounting for the shower gel 25 of the market. About 1%. Bath dew brand selling point 2 market trend growth fast decision, according to data from the dog bath dew online market nearly 12 months year-on-year growth rate for 304. Fragrant bath dew online market 78%, lasting nearly 12 months year-on-year growth rate for 139. 32%, in September 2017, sales were up 80 in the same month last year. 24%, fragrant bath dew clear lasting of the rapid growth trend. Bath dew brand selling point 3 top 10 brand share accounted for 36. 62% lasting fragrant bath dew in the market segment with 12 competitive brands, top 10 brands accounted for 36. 62%, relatively more competitive brands, market concentration is higher. Bath dew brand selling point 4 馜 incense, kustie/Chloe sting, l & # 39; ” Occitane/perfect rapid growth can be seen in the top 10 brands sales trends, fragrant bath dew in the top 10 brand sales lasting fragrance 馜, kustie/Chloe sting, l & # 39; ” Occitane/perfect rose, the fastest growth of 6685 respectively. 88%, 41. 93%, 36. 85% conclusion constantly changing consumer demand, to the health, safety and convenient direction changing, enterprises only grasp market trends, to provide products to meet consumer demand, can rapid development in market competition. （ Enter brand planning platform for more cosmetics manufacturer market analysis)
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