Female cosmetics packaging humanized design

Abstract: the female cosmetic packaging design. Design is the topic of women, so women is the center of the design and size. This scale is including physical dimensions, and include psychological scales. And psychological dimensions meet is realized through the design of human nature. Through the analysis of the humanized design of female cosmetic packaging, induces the style to cater to female aesthetic psychology of gentle, gentle characteristic; Pay attention to the applicability and reliability of commodity packaging; Packaging of interest is a female cosmetic packaging on the modelling of humanized design from several aspects. Key words: packaging; The humanized design; Women Li Yan ancestry born think, & other; From basic sense, design is the satisfaction of the needs of the people as the fundamental purpose, is a design rather than the final design. Design is to study, is a service learning & throughout; ，“ Man is the theme of the design and basic & throughout; 。 This view fully reflects the design of humanistic concern and attention. Emphasis on design to meet people's physical and material needs at the same time, focus on the person's psychology and the needs of the spirit is also indispensable. In this sense, the design of human nature and the emergence of the concept of humanized design, completely is the essence of design requirements, and has become one of the standard of the evaluation design. For female cosmetic packaging design, the design is the topic of women, so women is the center of the design and size. This scale is including physical dimensions, and include psychological scale, and psychological dimensions meet is realized through the design of human nature. In the increasingly fierce competition in the market today, the female consumers demand goods packing not only has the basic function, but also reflect more humanistic concern in the design. To this end, the designer must be in El will be packaged into humanized design elements, that women consumers feel when choosing and the use of commodity packaging design brings pleasure, kindness, warmth, this is & other; People-oriented & throughout; The embodiment of thought, achieve the harmony of people and things. Packaging is an integral part of any package, in the realization of practical function and aesthetic function of packaging both has the extremely important significance. Packaging is an important element in the design of the packaging, it is the basis of the overall design. Packaging design is not only to show the artistic quality of visual factors, but also show the function of the physical causes. Packing modelling basic types include: cup type, bottle type, tank, bag, cartridge and various cassette, etc. Is required for a design on the product characteristics and characteristics of the consumers, the style of the typed reasonable design: packaging is the carrier of emotion, elegant chic modelling can improve the degree of consciousness, attention, interest, to stimulate consumer purchasing desire. Packaging appearance through the various changes of shape, can produce different visual feeling, allowing consumers to produce inner pleasure, and pleasure is a form of aesthetic feeling. Only outstanding goods in packaging appearance modelling design characteristics and has a strong personality and marked in the form of aesthetic feeling, can give the customer leave deep impression. According to the theory of psychology, objects of different shapes can make the person produces different psychological feeling, such as a square with a dignified feeling, different rectangle or a sedate feeling, or a light feeling, or feeling atmosphere, etc. Without reasonable model can give a person the sense with dull, crisis feeling, etc. Therefore, packaging design should conform to the established consumer psychological requirements. Style to cater to female aesthetic psychological characteristic of gentle, gentle. Straight line is rigid line of masculinity, have the characteristics of a man's character; Curve is line of soft feminine beauty, rich female character traits. Packing modelling is the most abundant goods should belong to the cosmetics manufacturer packaging, especially the modelling of perfume bottle, the packaging showing a beautiful modelling, the modelling of curve is commonly used to reflect the female's gentle, elegant feeling ( See figure 1) 。 And as & other; Esther pearl & throughout; The lady perfume ( See figure 2) Bottle shape graceful and smooth, plus the special modelling of bottle caps, like graceful girls wear skirts. Enjoy it at the same time, on the vision again brings endless reverie, as if the smell of flowers, walk in the flowers. (such as Dior again See figure 3) Body slender graceful, modelling is plump let people think women sexy body. The bottleneck of slender, with & other; Golden scarf & throughout; Around a week, is more noble. Pay attention to the applicability and reliability of commodity packaging. Commodity packaging size and specification size should be suitable for average consumers for goods consumption speed, especially should guarantee the goods within the guarantee period, packaging of built-in objects can be normal consumption and avoid waste. Some suitable for use in pregnant women or nursing mothers to protect skin to taste, because of its more pure plant with or without additives raw materials, so the short shelf life, in the packaging design to design to choose the appropriate measurement according to product characteristics.
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