Face film industry trends data ( Mask packaging brand positioning) - - - - - - - Professional cosmetics brand planning

Face film industry development present situation to protect skin to taste, as a kind of consumer goods, has been accepted by more and more consumers. Especially Europe and the United States cosmetics manufacturer brand for the domestic market for nearly a decade of continuous investment and cultivation, the use of domestic consumers have gradually form the right habits and consumption idea, brought more market opportunities for skin care products market. Mask as an important subclass in skin care products, also ushered in the high speed increase. Led by the market demand, China face film market scale expanding rapidly. In 2017, China's total retail sales of face film market reached 19. 1 billion yuan, more than 5% year-on-year growth, face film products have accounted for 10 to skin care products market share. 0%. Mask of skin care products market share increased year by year, enough to prove that the mask has become more and more active role in skincare market category, China face film market is relatively has entered the mature stage. At present, face film industry involved in the body of the market basically has two kinds: one kind is a full range of cosmetics brand, such as olay, l 'oreal, Fancl, native of hundred, damned brands such as; Another kind is a professional film of face of the brand, such as beauty, my beauty diary, d muscle springs, recoverable brands. Different brand positioning and target groups according to their own, choose to compete in different market segments. According to the national commercial information center of the national key large-scale retail enterprises face film product sales statistics, in the mask sales top ten brand, olay combined market share in the first, is 6. 35%; Beauty is the second, is 6. 14%; Third, l 'oreal is 5. 4%. Graph 2: the Chinese mask sales top ten brand market share statistics ( Unit: %) However, online, according to the map data, a leaf is one of the largest brand mask online market share in 2016, about 7. 1%; Followed by a membrane family, which is about 6. 8%, compared with offline difference. Graph 3: Chinese film of face of online sales of the top ten brand market share ( Unit: %) From the above data shows that the mask is no monopoly market, the landmark brand leader, there would be no big brand monopoly phenomenon appears, consumers' brand loyalty is relatively low, the future Chinese film of face of the market will have a bigger development space. Face film industry the future trend in the first place, the mask the size of the market will continue to expand. In the next few years, our country face the market to keep a fast speed increase. Is expected in 2023, the Chinese film of face of retail market scale will reach 30 billion yuan. Chart 4:20 18 In 2023 China face film market retail sales forecast ( Units: one hundred million yuan) Second, in the high-end product market share increase. As the change of consumption awareness, more and more consumers, especially the women in the high-end price mask consumption is on the rise as a whole. In 2016, according to data, online sales accounted for 50 yuan within the mask down to 18. 50-1% Mask sales accounted for 200 yuan more than 69. Online mask the consumption of the unit price 0%, improved significantly. Graph 5: the mask online sales price range distribution statistics ( Unit: %)
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