Eyes see ears hear to do a good job in CSR

On December 8, 2017, sponsored by the China business in Shanghai on the 10th China corporate social responsibility list, amorepacific China with constancy, and into a line of sustainable management and public welfare projects won the award for the best practice, it is also the deemed it its duty to spread to the world the beauty of Asia company won the award for the second year in a row. On the same day, amorepacific China also relies on diversification, promote the development of human resources work has been organized by China business elite plan & alpha; I good workplace award for 2017. Main customers are women in cosmetics manufacturer industry, entering China for 25 years, amorepacific China's internal management and external development is always around the let them become more beautiful and evolving. As the world's seventh cosmetics manufacturer group, amorepacific in China operating at the same time, in the CSR ( Corporate social responsibility) Also continued their own investment and innovation. Seven years ago, amorepacific moved MakeupYourLife project introduced to China, only for cosmetic postoperatively in patients with cancer rehabilitation activities & ndash; — As the classroom. In China today, the company has gradually developed a series of adapting to China's public welfare projects, covering different audience crowd. Talks about development strategy in the field of CSR, amorepacific China President Gao Xiangqin believes that there is no a global CSR project, each national and local requirements are different. This is why we in China & lsquo; Makeup standard life & rsquo; Both inherited, the headquarters of a public welfare project and have a completely different design and operation. Amorepacific since 2016, together with Chinese women's development foundation, set up a special fund amorepacific women after amorepacific has successively in 2016 and 2017, spent 8 million yuan and 10 million yuan for two female cancer ( Breast cancer, cervical cancer) The consciousness of prevention and arouse the positive action. Now amorepacific makeup Canon CSR has developed for life time across the year, covering component includes a combination of brand sale, women's health charity run, as class and two cancer screening four main activities in poor areas. In Gao Xiangqin point of view, to public welfare undertakings, enthusiasm and kindness are important, but for wisdom and strategy is also essential. In our & lsquo; Makeup standard life & rsquo; Project as an example, we have to focus on women & lsquo; Two cancer & rsquo; Prevention and control of, but we must first understand the needs of urban and rural women is different: for most urban women, their health blind area mainly is the lack of cognition & ndash; — I don't know & lsquo; Two cancer & rsquo; Can be effective prevention and intervention, do not know with what medicine screening. The rural women with no conditions screening in the first place, it has both economic reason, also have on medical resources allocation. So we mainly in the city is to promote awareness, popularize knowledge, while in the countryside, providing medical screening for them directly. In 2016, the stage makeup and standard life public welfare projects since the new upgrade, has provided more than 30000 women in poverty-stricken areas free of two cancer screening, for more than 120000 women organized related health knowledge lecture. In respect of the consciousness of the urban population arouse, in March, amorepacific China's eight major brands ( Snowflakes show, orange, dream makeup, innisfree, yidi house, HeYan, in aino and lv) Held a month-long joint sale, about 27. 20000 people through the charity sale focus on women's health, and thus help to more women. Similar to promote the practice of diversification is reflected in amorepacific popular jasmine run ( Women's health good run) The above. As a United Nations of EWEC every women a children's partner of action, amorepacific commitment & ndash; — From 2017 to 2020, will help 200000 women around the world achieve healthy and happy life, to make contributions to women's lives around the world become more beautiful. Among them, China is playing a important role. For amorepacific, same place is the public welfare activities throughout the important proposition & ndash; — Enhance health awareness, and constant evolution and innovation is to retain the concept of big and direction premise, small details and activities in the new environment constantly argumentation and inspection.
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