Eye care, more and more heavy

Eye care, more and more people are shown according to the first commercial data center of finance and economics ( CBNData） 'Issued by the 2017 online spending on eye care products related research shows that 2015 & ndash; In 2017, eye care supplies, Contain the essence of eye cream, eye mask, eye) Online sales rose year by year trend, 2017 annual sales growth rate is as high as 27%. We have learned, at present the board yan only launched a repair, repair eye ointment, anion red microtremor massager as one eye repair energy and a set of matching steam eye mask. With the development of Chinese cosmetic industry, at present great care category has been very mature, mask of the dominance of the domestic market has also become a piece of the red sea, some outward looking to develop new markets in Europe and the United States, other brands in their own work, constantly develop new mask, eye mask is also is a new direction to the fire. The eye care market has not yet mature system has been unable to meet the needs of consumers more and more strong, the future is not just eye cream, essence and applied three cent world, more segmentation category also to appear. Eye care at the same time, quietly popular category, on the one hand into the old stage after 80, 85, at the beginning of the pay more attention to the problem such as eye fine lines, eye bags, on the other hand, often use the computer, and have the nursing consciousness after 90, 00 is due to more due to often use electronic products produced by eye problems. Anion red microtremor massager is a bright spot in the kit. Beauty equipment in recent years in each big brand new or frequent beauty fair, but hasn't been as an independent category are popular, but more as an adjunct to appear on the cosmetics manufacturer store service experience. Ali, according to the current 80, 85 after spending on eye care is still the main body, also close to thirty percent after 90, 95, needs to be reckoned with. In addition, after 80 people prefer to buy fade out fine lines, firming products, and the after 90 except moisturizing products, also begin to pay close attention to repair products. And small size portable small beauty massager also more and more appear in many consumption ability after 90, 00 after makeup bag. Average price for controlled, high-end line are mainly distributed in more than 400 yuan of eye care products, light and portable and high-end fashion eye massager is not only beneficial to establish differentiation, and form their own characteristics, are high-end eye cream on the price of gold partner. Investigate its reason, largely because beauty instrument as the emergence of new products is not like a regular skin care products or mask with clear endorsement effect and well-known manufacturers, cosmetics manufacturer generation process also makes the price of some of the money is not bounteous madam. However, cosmetic instrument on the experience, has the advantage of no doubt. At 12000 beats per minute, massage is equal to 90 times the current stimulation, deep skin light science and technology, science and technology feeling, can let cosmetics manufacturer experience effect immediate experience of a variety of cosmetic instrument has always been a terminal for the darling of the service. The meat yan when entering China in 2017, the first choice in zhejiang and Beijing as trial sales model market for half a year. , according to the king to smile after a large number of bedding and testing market, beauty food pigments in CS channels and department performance is good, experienced consumers are Shared. Back to the beginning, the board yan why choose to cooperate with usually as a status symbol of wrist watch, essentially because of the two parties. It is understood that the meat yan eye repair energy cost up to one thousand yuan, mainly aims at is the high income, high consumption, high experience of consumers. As a burgeoning category, although eye care market in China is full of opportunities, but many brands have fight, are involved. To the fastest growth in high-end line, Japan and South Korea line, down to rely on cheap air line and line of the new product into the market, the other eye care market is very fierce. Offline is to expand the national layout, strive for in the layout of the market in 2018 completed the 30 agents, to make sure every province develop high-end experience eye service centers were set up 50 branches, each center services at least 50 high-end VIP customers. As consumer's awareness of eye care and eye care, eye care the needs of Chinese consumers are reversed transmission market segment potential gradually released, and the current strong growth of high-end line, but there was no particular brand, to a share in eye care brands, layout, early early admission will have more advantages and opportunities. In order to occupy more market, expand brand influence, the king told C2CC laugh, beautiful food pigments next from two aspects of online and offline cooperation. Line will be the key to strengthen the new media, new social, marketing promotion, invite the opinion leaders, web celebrity, beauty industry professionals, and even some enterprise executives, or leaders to experience evaluation, USES the feedback to good brand image and enhance visibility.
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