Europe and the United States and cosmetics consumption per capita in China still has a huge gap

China's cosmetics market scale growth is considerable. In spite of 2018 years of Chinese cosmetics manufacturer market is only more than 4000 one hundred million yuan, but we predict the future market will be more than one trillion yuan. Wang shu said that at present, China's top ten cosmetics manufacturer industry market share of the enterprise, the most is still brand in Europe and America, and Europe and the United States and cosmetics manufacturer consumption per capita in China still has a huge gap. According to euromonitor international consulting company released the 2018 beauty makeup industry insight report shows that in 2018 China's cosmetics industry top ten enterprise of cases, the only three domestic brands on the list, and the number 7, 9 and 10. In addition, the data show that China's per capita cosmetics consumption for 44. Japan, for 297 $6. For a $1, 273 the United States. One dollar, thus, the gap between China and foreign developed market is still very large. Large gap, however, indicates the domestic make-up brand and the market in the future there is still a huge upside. In the year & lsquo; 6· 18 ' Period, only Tmall platform, for example, there are 589 Chinese brand turnover year-on-year growth of 100% last year, 183 Chinese beauty makeup brand year-on-year growth of 1000%. We basically determine domestic beauty makeup spring has come. Brand is the main factor that consumers consider beauty makeup products, there are data show that 42% of consumers will choose domestic brands. Wang shu said. Tencent released in 2019, the Chinese beauty makeup insight report, according to the factor in consumer choice beauty makeup product, the product function is still the most attention, and only 17% of consumers would buy brand home country as a factor. This argument also had a certain beauty makeup industry observers. Lipstick, for example, after use, it is difficult to someone you can accurately identify the brand, through its color and skin care products. Therefore, different from clothing, bags, cosmetics has not appeared brand, so the product function, the usability is an important attribute of cosmetics. Because consumers through the use of, and more profoundly realize the practicability of cosmetics, therefore the brand belongs to the impact on consumer when making purchase judgment is more and more small. Young consumers, for example, buy cosmetics more affected by factors such as marketing, they prefer to buy and they have the same tonality, conform to their life taste and identity of the product. As & lsquo; Brand of home country & rsquo; Concept of desalination, but also provides more opportunities for the domestic cosmetics brands. Today, such as pearl, kans, natural hall, the finches antelope and other air turned red and sales rise just goes to show this phenomenon. The source said. In addition, wang shu believes that the future of our country will result in a change to the big four beauty makeup industry, first of all, a large number of OEM companies relying on the mature technology and stable quality, to create their own brands. Secondly, traffic dividend is in, but the channel changes very fast, must keep pace with The Times. Third, young users pay more attention to the international trend and fashion crossover, meet the personalized needs become the essential elements of brand growth. Finally, the application of large data can help to obtain more accurate brand user portrait, achieve more accurate marketing.
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